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Question of the Day: Is Prince Gone?

Thursday, September 27, 2012 /by

TENNIS.com gear editor Justin diFeliciantonio and his technical advisers answer your equipment questions each day. Click here to send in a question of your own.

I love the Prince EXO series. But I'm afraid they won’t be available anymore because of Prince’s bankruptcy filing. Any advice?—Michael T.

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You don’t have any reason to worry, Michael. Prince is still very much alive. In fact, they’re planning to release updated versions of their EXO3 racquets beginning in January. (Stay tuned for further details.)

As for Prince’s standing, here’s what happened: When Prince declared bankruptcy this past May, the company agreed to be acquired by Authentic Brands Group in a debt-for-ownership agreement. What this means is that A.B.G., in exchange for taking on Prince’s liability, now holds the intellectual-property rights to Prince’s name and brand in the U.S. This doesn’t mean that Prince is no longer an independent company; it’s still based in New Jersey, and is still responsible for developing and marketing its own products stateside. Just now, Prince is a licensee of Authentic, and must pay the latter a royalty as part of its business operations.

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