Product Profile: Head (RED) Bags
Besides sliding and tricky bounces, one of the undeniable truths of playing on clay is your gear usually leaves the court sullied for the effort. This is particularly so of red clay, which can discolor your apparel like a blood-stain tattoo. While the new Head (RED) bags—released in conjunction with the French Open—would help solve this problem, the idea behind the line goes to an infinitely greater good. For every one of these bags sold, Head will donate 40 percent of the profits to the (RED) Global Fund, with 100 percent of the donations going towards fighting HIV/AIDS in Africa.
The Global Fund was started in 2002 and is the leading provider of programs to fight AIDS, tuberculosis, and malaria. (RED), co-founded in 2006 by Bono, partners with various iconic brands, including Apple, Starbucks, and Coca-Cola, in the hopes of delivering the first AIDS-free generation by 2015.
During Roland Garros, the two Head bags—(RED) Monstercombi ($110) and (RED) Backpack ($70)—will be carried by all of the company’s pro players, except Maria Sharapova, who has her own bag line. In addition, the Head players all signed and put one of the favorite personal items in a special (RED) bag, which fans can win on the Head (RED) Facebook page. There’s a funny accompanying video of the players donating their item in which Sharapova can’t help but plug one of her products, Murray can’t help but chuckle, and Djokovic can’t get through his portion without getting bleeped: