TENNIS Magazine is a proud member of The Tennis Company, a unique strategic partnership bridging the sports leading media outlets TENNIS Magazine, SMASH Magazine and TENNIS.com and one of its premier professional tournaments, the annual Pacific Life Open in Indian Wells, California. Working with all these assets, and more, The Tennis Company can provide unique, integrated, multi-media marketing opportunities tour advertising partners.
When you want treach the 24.7 million affluent Americans who share a passion for tennis, The Tennis Company can get you in the game.
- 25.1 million Americans play tennis recreationally, up almost 4% from 2006.
- Total play occasions are also up (3%) to 533 million annually.
- Frequent players (those taking to the court 21+ times annually) now number 5.25
million 10% higher since 2003 and now outnumber frequent golfers!
- Players returning to the game (after an absence of at least a year) are up 9%.
- The median household income of members of the United States Tennis Association
(USTA) is $117,100.
SOURCE: Nationwide telephone survey of 6,400 U.S. households conducted October-November 2007 by Sports Marketing
Surveys Inc. and Taylor Research and Consulting Group on behalf of the United States Tennis Association and the Tennis Industry
Association
- Unit sales of tennis racquets rose 9.5% to 4.5 million units in 2007 a 4-year increase
of 42%.
- Unit sales of YOUTH racquets increased 21% to 1.3 million units an 80%increase
since 2003!
- Units sales of tennis balls are up 3.3% in 2007 (17% since 2003).
SOURCE: Tennis Industry Association
- Participation in other traditional sports is declining among American adults ...
- The number of recreational golfers in the U.S. is down 13% since 2000, to 26 million
today.
- Frequent golfers (25+ play occasions annually) now number 4.6 million, down 30%
since 2000.
SOURCE: National Golf Foundation, and the Sporting Goods Manufacturing Association
