Mission Statement
From instruction to pro-game coverage and everything in between, The Tennis Media Company is the premier provider of tennis content – in print, online and on the go. Tapping deep into an affluent and passionate market of 28 million tennis enthusiasts, including more than 5 million extremely active players, we deliver an unparalleled audience of achievers and influencers.
TMC Portfolio of Media Brands
The Tennis Media Company assets include Tennis Magazine, Smash Magazine, tennis.com and Tennis Partnership Marketing. We have strong relationships with leading professional players – both active and retired; top tennis camps, instructors and resorts as well as premier tournaments such as the BNP Paribas Open at Indian Wells. Contact us to create a custom package for you that provides an integrated, multi-platform communications plan to reach the attractive Tennis Enthusiast market.
The Strength of the Tennis Industry
- 28 million Americans play tennis recreationally, up 12% from 2008 and the highest number in more than 20 years
- Regular players (those taking to the court 4-20 times annually) now number 12.8 million, 26% higher than in 2008
- Avid tennis enthusiasts see tennis as an integral part of an overall commitment to fitness for active, affluent achievers
- A true family sport, the tennis industry will actively promote in 2011 a new approach to 10 and Under tennis under the program name of Quickstart. Numerous brand development opportunities exist to help promote and partner with smart promotions toward affluent families
Source for participation stats: Tennis Industry Association 2010
“Tennis has seen the greatest participation change (+11%) among traditional sports in recent years … the core players remain an active, educated, affluent group.”
- Active Marketing Group, 2008
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