TENNIS Magazine
General Information
Editorial Mission
By offering a comprehensive and authoritative look at one of the nation’s most popular sports, Tennis Magazine is the essential lifestyle guide for the game’s enthusiasts. Every issue speaks to the passion of a readership that not only enjoys watching the world’s top professionals, but also plays the game 100-plus times per year. Whether featuring instruction tips from the sport’s most renowned personalities or reviewing everything from racquets and apparel to world-class travel destinations, content reflects the lifestyle of affluent, healthy, active readers through stylish photography, confident editorial and impeccable design.
At-a-Glance
| Frequency |
8X annually, plus bonus digital issue (2011 timing TBD) |
| Founded |
1965 |
| Cover Price |
$4.99 |
| Rate Base |
600,000 |
| Gender |
51.5% Male, 48.6% Female |
| Median Age |
49.9 |
| Median HHI |
$155,906 |
| Official Website |
TENNIS.com |
Publisher
The Tennis Media Company, Los Angeles, CA; a division of The Miller Publishing Group
Ad-Sales Contact
Mason Wells, Publisher, (212) 636-2807, mason.wells@tennis.com or Kate Gillam, Sales and Marketing Associate, 212-636-2741, kate.gillam@tennis.com
Principal Sales and Editorial Office
79 Madison Avenue, 8th Floor, New York, NY 10016, Fax (212) 636-2720
Editorial Calendar
Click here to view the Editorial Calendar (.PDF)
Rate Card
Click here to view the Rate Card (.PDF)
Mechanical Requirements
Click here to view the Mechanical Requirements (.PDF)
Key Advertising Categories
Tennis Magazine readers and tennis.com users are active, affluent achievers with a strong commitment to success in all aspects of their lives. They translate that success into a Full Life with the means to purchase the best in automotive, travel, consumer electronics, high-tech, financial services, luxury goods and more. Check out the attached pdfs for a snapshot of how Tennis Enthusiasts drive markets of interest to you.
Automotive (.PDF) | Electronics (.PDF) | Financial (.PDF) | Luxury Goods (.PDF)
Skin Care (.PDF) | Spirits (.PDF) | Travel (.PDF) | Wine (.PDF)
Reader Profile
According to Ipsos Mendelsohn 2010 Study of the Affluent Market, Tennis Magazine reaches an outstanding dual audience profile of active, affluent achievers. They are well educated professionals and executive managers at their peak earning years. They are also likely to be dual income, parents with kids.
Key Stats
| Gender |
51.5% Male, 48.5% Female |
| Median Age |
49.9 |
| Median HHI |
$155,906 (up nearly 3% over 2009) |
| Personal HHI |
$85,733 |
| Graduated College+ |
75.9% |
| Post Graduate Study+ |
42.2% |
| Professional/Managerial |
63.2% |
| Married |
91.1% |
| Any Kids |
50.7% |
Special Note: Tennis was one of only 14 magazines, of the 140 measured, to grow in audience in the 2010 Ipsos Mendelsohn Study of the Affluent Market. All other active, affluent publications (Sports and Travel) declined in affluent readership from 2009 to 2010, ranging from a low of -4% for Runner’s World to -29% for Golf Digest and Conde Nast Traveler.
Reader Influence
Active Tennis Enthusiasts make strong use of the web, love to research product categories, heavily support green products, are active travelers, own multiple vehicles bought new, are seen and sought out by the friends as experts in many areas and see their fitness as a way to great physical and mental health and energy. They rate within our eight magazine consideration set:
#1 in the Affluent Style Setters segmentation
#2 in definitely agree with “Usually one of the first to try new products”
#2 in “Owning good quality things brings me enjoyment”
#1 in “Keeping young looking is important to me”
#3 in “I am very active and always on the go”
#2 in “The vehicle a person drives says a lot about who they are”
#3 in “People often ask my advice about purchasing/leasing a new vehicle”
#3 in “People often ask my advice when it comes to health issues”
Consideration Set
The Tennis Media Company evaluates our readers buying power compared to a competitive set of high quality, active affluent publications that includes Conde Nast Traveler, Travel & Leisure, Runner’s World, Ski, Yachting, Golf Magazine, Golf Digest and Bicycling.
|
