Younger, Better Educated, More Affluent than Fans at Other Sports
and Enthusiast Sites
USER PROFILE
- Median Age: 46.1
- 75% are college graduates or graduates+, vs. 55% for other sports sites*
- Median HHI: $80,257, vs. $73,997
- 38% have HHI of $100,000+, vs. 30%
- 50% hold professional or managerial positions
- 57% men; 43% women
SOURCE: Nielsen@Plan custom survey and database, 2007
"Other sports sites" results calculated, in aggregate, against 34 sports and recreational sites and site networks measured by Nielsen@Plan, including AOL Sports, Backpacker.com, Bicycling.com, CBS SportsLine.com, ESPN.com, Field & Stream.com, Golf.com, MLB.com, NASCAR.com, NFL.com, PGATour.com and GolfWeb, Primedia Outdoors Best network, Rodale Sports and Fitness network, Runner's World.com, SI.com, SportingNews.com and Yahoo! Sports.
Traffic
- Unique users per month:
723,038 (Jan '09)
- Page views per month:
16.1 million (May '08)
- Time spent: 9:14 (May '08)
- User sessions per month:
2 million (Jan '09)
- TENNIS.com serves 40 million impressions monthly
SOURCE: Nielsen NetRatings |
And they're more than just TENNIS.com regulars.
THEY'RE ACTIVE INVESTORS...
- Median HHI: $80,257, vs. $73,997 for other sites measure by Nielsen*
- 38% have HHI of $100,000+, vs. 30%
| |
Portion of
TENNIS.com users |
Index vs. 18+ online
population (U.S.) |
Index vs. other
sports sites* |
|
Current market value of portfolio
$1 MM+ |
7.4% |
249 |
239 |
|
| Used any offline brokerage in past 12 months |
82.9% |
212 |
200 |
|
| Used any bank for investments in past 12 months |
29.5% |
325 |
331 |
|
THEY'RE SHOPPING ONLINE... |
|
|
|
| SHOPPED ONLINE IN PAST 6 MONTHS FOR... |
Portion of
TENNIS.com users |
Index vs. 18+ online
population (U.S.) |
Index vs. other
sports sites* |
|
| Airline tickets |
61.0% |
129 |
114 |
|
| Books |
51.6% |
135 |
123 |
|
| Sporting goods |
28.5% |
268 |
132 |
|
|
Digital music |
22.0% |
176 |
124 |
|
THEY SPEND BIG ON CONSUMER ELECTRONICS... |
| PURCHASED IN PAST 12 MONTHS... |
Portion of
TENNIS.com users |
Index vs. 18+ online
population (U.S.) |
Index vs. other
sports sites* |
|
| MP3 Player |
21.6% |
188 |
144 |
|
| Flatscreen or plasma TV |
10.6% |
146 |
131 |
|
| PDA/handheld |
8.4% |
247 |
183 |
|
| Digital camcorder |
7.3% |
152 |
122 |
|
THEY'RE HIGH-END CAR BUYERS... |
| |
Portion of
TENNIS.com users |
Index vs. 18+ online
population (U.S.) |
Index vs. other
sports sites* |
|
| Definitely will purchase a car or truck
within next 6 months |
8.1% |
158 |
142 |
|
| Own or lease a BMW |
5.8% |
295 |
242 |
|
| Own or lease an Acura |
4.3% |
250 |
226 |
|
| Own or lease a Lexus |
4.1% |
201 |
195 |
|
| Own or lease a Mercedes-Benz |
3.3% |
213 |
206 |
|
| Own or lease an Audi |
2.1% |
320 |
263 |
|
THEY'RE ON THE GO... |
| VACATIONED IN PAST 2 YEARS IN... |
Portion of
TENNIS.com users |
Index vs. 18+ online
population (U.S.) |
Index vs. other
sports sites* |
|
| Any foreign vacation destination |
46.8% |
182 |
177 |
|
| Europe |
25.4% |
265 |
273 |
|
| Carribean |
9.5% |
129 |
122 |
|
| Asia |
5.7% |
489 |
475 |
|
| A resort or spa |
3.6% |
167 |
144 |
|
THEY'RE MAKING THE HEALTHY CHOICE... |
| |
Portion of
TENNIS.com users |
Index vs. 18+ online
population (U.S.) |
Index vs. other
sports sites* |
|
| Jogged for fitness in past 2 years |
14.8% |
249 |
154 |
|
| Skiied or snowboarded in past 2 years |
10.4% |
178 |
128 |
|
| Practiced yoga in past 2 years |
9.1% |
174 |
202 |
|
| Purchased an energy drink in past week |
35.8% |
178 |
129 |
|
| Purchased a smoothie in past week |
8.7% |
158 |
155 |
|
SOURCE: Nielsen@Plan custom survey and database, 2007
* "Other sports sites" results calculated, in aggregate, against 34 sports and recreational sites and site networks measured by Nielsen@Plan, including AOL Sports, Backpacker.com, Bicycling.com, CBS SportsLine.com, ESPN.com, Field & Stream.com, Golf.com, MLB.com, NASCAR.com, NFL.com, PGATour.com and GolfWeb, Primedia Outdoors Best network, Rodale Sports and Fitness network, Runner's World.com, SI.com, SportingNews.com and Yahoo! Sports.
To find out more about TENNIS.com visitors and their
affinity for your product and your brand, contact:
Adam Milner
Associate Publisher
212-636-2727
adam.milner@tennis.com
|
