#BeautifulTennis presented by Lacoste: All the court's a stage

by: Lacoste | March 29, 2015

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Andy Murray, Santiago Giraldo, and the ball: In this production, the prop is just as important as the main characters. With the purple court their stage, Murray and Giraldo will improvise depending on where the fuzzy yellow sphere goes. Of course, each man has practiced their lines—and hopes to hit them, when the spotlight is on—but this play is just a much a test of will as it is of skill. (Photo from AP)

MIAMI – For the first time in tournament history, the 2015 Miami Open, along with official casual apparel and footwear sponsor, LACOSTE, is making trailblazing fashion news in the world of tennis. This year, the stylish tournament-branded collection will be sold in retail outlets prior to the tournament.

LACOSTE will launch the bold and exclusive Miami Open collection in-stores this week. This will mark the first time the co-branded collection will be obtainable to the public, outside of the stadium grounds, giving fans throughout Florida an opportunity to purchase some of the most chic apparel the Miami Open has to offer.

The LACOSTE Sport Collection for the Miami Open will be available for purchase at select LACOSTE boutique locations throughout South Florida and Orlando. Locations include LACOSTE stores on Lincoln Road, Aventura, Palm Beach Gardens, Boca Raton, Dadeland, Coral Gables, Orlando, Naples and retail select retail stores including Macys and Bloomingdales. The co-branded collection being available off-site, will give more consumers a chance to get their hands on this unique limited edition collection.

The collection will include sport polos, sport tees, windbreaker jackets and tracksuits, sport shorts, tennis skirts, track pants, visors, hats, socks and sweatbands. All apparel is fused with performance fabrics that are super lightweight and ultra-dry, with sports in mind. Garments include run-resistant ultra-dry pique knits and diamond-weave taffeta tracksuits. Using key LACOSTE design details, such as piping and color-blocking, the collection finds the perfect way to infuse fitness and high-performance with fashion and style.

LACOSTE will have two individual retail boutiques on-site at the Miami Open. The first retail space will be a 4,000 sq. ft. retail store where consumers can shop the new limited collection, tennis apparel and LACOSTE’s lifestyle line. The second boutique will be a 200 sq. ft. space that will focus on LACOSTE footwear.

The iconic LACOSTE classic polo shirt will still be at the center of the collection. In functional sport fabrications, the polo comes in seasonal colors such as Etna Red, Volublis Lt Blue and Anemone purple with the prominent placement of the famous LACOSTE crocodile logo.

The 2015 Miami Open begins March 23- April 5th at the Crandon Tennis Center in Key Biscayne. The most glamourous tournament on the ATP and WTA tour, offers more than just tennis. Fans can enjoy award-winning food options and luxurious shopping experiences.

Tickets to the 2015 Miami Open are on sale now and can be purchased by phone (305-442-3367) or online at www.miamiopen.com. Individual session tickets start at just $31 and packages begin at only $136. With the biggest names in sports, music, entertainment, food and fashion, the Miami Open will be one of the most unique and exciting events of the year.

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