Murray’s potential earnings could be overstated

by: Matt Cronin July 13, 2013

AP Photo

An article in the Wall Street Journal suggests that Andy Murray’s Wimbledon title run won’t necessarily push him into the upper stratosphere in off-court earnings. Two British newspapers speculated that the win could be worth anywhere from $90-260 million dollars to the Scot.

“Whenever there’s a big success in sport, everybody wants to clamor around a quoted figure,” Rupert Pratt, managing director of Generate, a London-based sports and entertainment marketing agency, told the Wall Street Journal.

Sports-business writer Richard Gillis added that the numbers “that get put out around a big media moment almost always are wrong, because they’re just guesses.”

brandRapport’s Nigel Currie said that while he likes Murray’s earnings upside -- “he’s absolutely put himself in the shop window to be used by some of the major global brands” -- it is still hard to gauge the international impact. “Possibly outside the U.K. it’s not such a huge deal,” Currie said.

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