Murray’s potential earnings could be overstated

by: Matt Cronin | July 13, 2013

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An article in the Wall Street Journal suggests that Andy Murray’s Wimbledon title run won’t necessarily push him into the upper stratosphere in off-court earnings. Two British newspapers speculated that the win could be worth anywhere from $90-260 million dollars to the Scot.

“Whenever there’s a big success in sport, everybody wants to clamor around a quoted figure,” Rupert Pratt, managing director of Generate, a London-based sports and entertainment marketing agency, told the Wall Street Journal.

Sports-business writer Richard Gillis added that the numbers “that get put out around a big media moment almost always are wrong, because they’re just guesses.”

brandRapport’s Nigel Currie said that while he likes Murray’s earnings upside -- “he’s absolutely put himself in the shop window to be used by some of the major global brands” -- it is still hard to gauge the international impact. “Possibly outside the U.K. it’s not such a huge deal,” Currie said.

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