An article in the Wall Street Journal suggests that Andy Murray’s Wimbledon title run won’t necessarily push him into the upper stratosphere in off-court earnings. Two British newspapers speculated that the win could be worth anywhere from $90-260 million dollars to the Scot.
“Whenever there’s a big success in sport, everybody wants to clamor around a quoted figure,” Rupert Pratt, managing director of Generate, a London-based sports and entertainment marketing agency, told the Wall Street Journal.
Sports-business writer Richard Gillis added that the numbers “that get put out around a big media moment almost always are wrong, because they’re just guesses.”
brandRapport’s Nigel Currie said that while he likes Murray’s earnings upside -- “he’s absolutely put himself in the shop window to be used by some of the major global brands” -- it is still hard to gauge the international impact. “Possibly outside the U.K. it’s not such a huge deal,” Currie said.