Murray’s potential earnings could be overstated

by: Matt Cronin | July 13, 2013

Share to Facebook Share to Twitter Email
Share to Facebook Share to Twitter Email

AP Photo

An article in the Wall Street Journal suggests that Andy Murray’s Wimbledon title run won’t necessarily push him into the upper stratosphere in off-court earnings. Two British newspapers speculated that the win could be worth anywhere from $90-260 million dollars to the Scot.

“Whenever there’s a big success in sport, everybody wants to clamor around a quoted figure,” Rupert Pratt, managing director of Generate, a London-based sports and entertainment marketing agency, told the Wall Street Journal.

Sports-business writer Richard Gillis added that the numbers “that get put out around a big media moment almost always are wrong, because they’re just guesses.”

brandRapport’s Nigel Currie said that while he likes Murray’s earnings upside -- “he’s absolutely put himself in the shop window to be used by some of the major global brands” -- it is still hard to gauge the international impact. “Possibly outside the U.K. it’s not such a huge deal,” Currie said.

Share to Facebook Share to Twitter Email

More Stories

Which nation will capture a long-awaited Davis Cup: Belgium or France?

Either France will win its first Davis Cup since 2001, or Belgium will win its first ever.

French captain Noah chooses Gasquet over Mahut for Davis Cup final

Mahut was expected to play doubles after training the entire week.

Tomljanovic supported by Kyrgios in Honolulu

The two young pros are seemingly back together again.