Sharapova won't change name to Sugarpova
After investigating whether it was feasible and ultimately desirable, Maria Sharapova will not temporarily change her last name to "Sugarpova" during the U.S. Open.
The Times of London reported that Sharapova had planned to do so to match the name of her candy company but ultimately, according to her agent Max Eisenbud (who is also the CEO of Sugarpova) it became “too much of a hassle.”
However, they were investigating the possibility of the name change and Eisenbud did tell TENNIS.com “We were really considering it.”
The Russian Sharapova would have had to jump through a a number of legal hoops in Florida in order to do so. She does have a U.S. green card, but was facing a background check, fingerprinting and eventually a hearing before a judge in order to make the change.
“Sugarpova is about having fun and we don't want to do the traditional boring marketing like a billboard,” said Eisenbud. “I think you need try new and fun things.”
Sharapova had a Sugarpova event scheduled in New York on Tuesday.