Fourhand: Serena's new Pepsi-ad sneak peek

Fourhand is the Daily Spin's occasional roundup of various hits and misses on tour.

SHE'S GOT PEP Serena Williams, in true diva mode, asks a helper to "Hold my Pepsi?" in a new commercial, presumably appearing online and perhaps also on television soon. On the heels of her now-vintage stints pitching Oreo and McDonald's, chalk another one up for the not-so-healthy set.

FED UP Roger Federer doesn't get mad on court often, but when he does, he certainly makes the moment worth it. Take this code violation in the midst of his second-round match against Pablo Cuevas in Rome this week:

CHALLENGE! (PT. 2) About the ATP World Tour's Challenger circuit: "It's where the players learn their trade, and for many lays the ground for a successful career. ... So often, it's the springboard to the very top." The likes of Novak Djokovic, Kei Nishikori, Richard Gasquet, and more weigh in about this "middle ground of tennis." This comes on the heels of Last Word on Sports' piece about Challengers that featured a few quoted insights from Rajeev Ram.

ICYMI  After going up 4-3 in her hard-fought victory against Lucie Hdrecka at the Italian Open, Victoria Azarenka asked a camera operator, "Can you back off a little, please?" To be fair, she was polite about it, and considering the three-set first-round affair she was really just easing into at the time, it's understandable.

Thanks to *For the Win* for [the Federer tip.]

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