In any line of work, labels and reputations are hard to shake. In tennis, Agnieszka Radwanska is the sport’s avant-garde artist, David Ferrer the untiring grinder and Gael Monfils the charismatic entertainer.

What about world No. 12 Carla Suarez Navarro? She lacks a defined label, but is proof that even in today’s insatiable sports environment, a great player can still slip by unnoticed.

Suarez Navarro recently cracked the Top 10 for the first time, and coming into this week’s Madrid Open was 23-8 on the season, including a run to the Miami final. But unless you’re a tennis diehard, you’d never know; it’s as if most people think the Spaniard’s success is a mirage.

Seeded 14th, Suarez Navarro reached the quarterfinals of last year’s French Open, where she lost to Eugenie Bouchard, the darling of the WTA and its biggest—and newest—star of 2014. The defeat was somewhat symbolic: There’s no doubt that the tour’s younger stars overshadow Suarez Navarro. The world, and especially sports fans, are obsessed with youth, but that doesn’t mean we have to ignore slightly older players. There’s room for both.

Suarez Navarro turns 27 in September—not quite a veteran, but not a rising star, either. The myth, especially in the women’s game, is that a player has to make it big before her teens are over. But even with the game aging in recent years, tennis is having a hard time shaking this theory. Fans can be quick to write a player off for old age, but on both tours, players in their late 20’s and 30’s are proving themselves time and time again.

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The overlooked and under-appreciated Carla Suarez Navarro

The overlooked and under-appreciated Carla Suarez Navarro

One of those players is Suarez Navarro, who doesn’t have another decade’s worth of play to improve but is currently realizing her vast potential. Why should fans and marketers invest in a player that could be seeking off-court employment in five years? Because so many of tennis’ rising stars burn out—and Suarez Navarro’s consistent results speak for themselves.

Suarez Navarro’s practical game isn’t as attractive or exciting as other players, particularly the showier big hitters. Still, it’s arguably more effective. At just 5’4,” she doesn’t have a lot of power, yet her scrappy style and steady one-handed backhand have earned her wins over Radwanska, Andrea Petkovic, Petra Kvitova, Ekaterina Makarova and Maria Sharapova—all in the past year. Sorry 1990’s Andre Agassi, but image isn’t everything, and neither is flashiness. There is more value in Suarez Navarro’s game than meets the eye, and the best things always go deeper than appearance.

It’s a shame we don’t know as much about the quiet, stable Suarez Navarro as we do flashier players like Sharapova and Bouchard. There’s plenty to uncover under the surface, and the tennis world should stop judging and start paying attention. After all, she could bring home a Grand Slam much sooner than the younger stars ranked behind her.