Andy Murray will be referred to as “Sir Andy” by television network Channel Seven in Australia, despite the world No. 1 saying he prefers not to be called by his new title.
"Of course we will be showing him the respect he deserves and refer to him as Sir Andy Murray," Channel Seven's sport chief Saul Shtein told Fairfax Media.
Murray, who received a knighthood in Britain's New Year's Honors, told the network that he wanted to be called Andy.
"I was asked, and I said, 'No, I'm fine with Andy,’” he said. “Andy's fine. And then on all the draw sheets and everything, and on the scoreboard, I was more than happy with it being Andy."
The 29-year-old said he was proud of receiving the honor, but isn't keen on hearing the “Sir” in front of his name.
"I'm more than happy just being Andy,” Murray told reporters yet again before the Australian Open began. “...Yeah, if they call me Andy, that's cool. I'd be happy.”
But it looks like Australian television's answer to his request is “no, sir,” so Murray will have to get familiar with his new title.
His fellow players have been helping, sort of, by jokingly calling him that in the locker room.
''Well, yeah, but not genuinely, I don't think," Murray told reporters with a smile.
Murray will be playing his first Grand Slam tournament as the top seed, which is a title he probably prefers.