While Rubin’s future will be worth keeping an eye on, what Isner does moving forward is a more pressing matter. Isner’s overall success this year, including a maiden Masters title in Miami and his first Grand Slam semifinal, gives him a legitimate shot at qualifying for the exclusive ATP Finals. He’s currently ninth in the Race to London, narrowly trailing Anderson, and has said it's something he wants to achieve for the first time. Deep runs at both upcoming hard-court Masters events would go a long way toward making that a dream a reality.
Isner’s high ranking also puts him in an advantageous position for the US Open—a top eight seed would mean avoiding the most difficult opponents until the quarterfinals, a round he’s reached just once in New York, seven years ago. He’s only reached the fourth round of the Open three times in 11 appearances.
“Playing five events in the six weeks before the Open,” said Tennis Channel’s Paul Annacone during the Isner-Rubin match, “is not the best preparation for the Open.”
My guess is that Isner will play both Toronto and Cincinnati. But considering how fatigued he looked today, and considering his deep runs in Atlanta and Wimbledon, is that the best decision? It’s a tough call, but what needs to be considered above anything else is that Isner will likely never have a better shot at a very deep run in New York. If that means cutting Cincinnati after a deep run in Toronto, so be it. If that means cutting Toronto now, to be at full strength for mid-August, so be it. And as much I appreciate a local connection in professional sports, Winston-Salem simply can’t be an option for Isner this year.
When I interviewed Isner for a Tennis Magazine cover story in 2011, he had completely moved past the Battle of 70-68 from the previous summer. As significant as the accomplishment was, he didn’t want to let it define him. He echoed that with his “delete button” comment about his latest Wimbledon epic.
The 2018 season has gone a long way to changing how we define Isner, and changing a long-held narrative that he can’t get over the hump at a Masters event, or go deep enough at major.