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Sports are filled with acronyms: ATP, WTA, GOAT—and so forth. One of the most significant, though, is AI: artifical intelligence. This isn't the AI from old sci-fi films that seems archaic today. Today's AI is advancing every second, and it can be used to great benefit—especially if you're a tennis fan, no matter where you live.

Take our video series Petko Unfiltered. In it, Andrea Petkovic gives her unvarnished opinions and expertise on the players, places and stories that matter in our sport. That's great, if you can understand English or German, the two languages Petkovic speaks. But what if you're a Spanish-speaking fan? Or want to share this content with a friend in India?

Before AI, such content would be inaccessible to a majority of the world. Today, however, it's being crafted for consumption no matter your native tongue.

In the below episode of Petko Unfiltered, the former Top 10 player names four opponents she competed against "where I felt like, no matter how well I played that day, there was no chance I was going to beat them." The first answer may surprise you:

It's a great clip—but with AI, we can it one better, and translate it into Spanish. But not just the audio. The AI translation even adjusts Petkovic's facial expressions to those of a Spanish speaker for more authentic messaging:

The above is only the beginning of Tennis Channel's plans for AI, and it can how it serves you, the tennis fan.

  • Explore AI Translations on Tennis Channel
    At Tennis Channel, we're breaking language barriers and bringing our global tennis community closer together. Dive into the exciting world of AI-driven translations, where technology meets the fast-paced world of tennis.
  • About Our AI Translations
    Discover how we use cutting-edge AI technology to translate and synthesize voice and facial expressions, making Petko Unfiltered episodes and other content accessible to a wider audience. This experimental technology allows us to reach fans worldwide in their native languages, from Spanish and Hindi to German and beyond.
  • Watch Original vs. AI-Translated Videos
    Compare the original content with our AI-translated versions. Experience first-hand the advances in AI technology and its application in sports broadcasting. Your insights into the nuances of language and culture can help us enhance accuracy and inclusivity.
  • Give Feedback
    Your voice matters! Encountered a quirky translation or have thoughts on how we can improve? Share your feedback with us. Your observations are crucial in refining our AI translations and ensuring that we deliver content that resonates with our diverse audience.
  • Join Us on This Journey
    We're at the forefront of merging AI technology with sports broadcasting, and your support is key to our success. Explore, watch, compare, and let us know your thoughts. Together, we can make tennis not just a global sport but a universally accessible one.

Email us at ai@tennischannel.com to share your thoughts and learn more about our commitment to innovation and responsible AI use in bringing tennis to the world stage.