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"A new beginning": Novak Djokovic partners with Swiss watch brand Hublot
"I am very excited to join a brand that appreciates sports and athletics," the world No. 1 said.
Published Aug 31, 2021
With Roger Federer donning Rolex and Rafael Nadal with Richard Mille, many were wondering which watch company would swoop up Novak Djokovic. In many ways it's been very odd to see one of the sport's top players, in fact a world No. 1 go for such an extended stretch without grabbing a watch deal, considering he does a lot of trophy lifting.
Djokovic took to Instagram on Monday to break the news of his signing with Swiss watch brand, Hublot. The brand just scored possibly the biggest free agent and the two are already working on a personalized limited-edition watch for the Serbian, as well as his own customized timepiece.
"I am very excited to join a brand that appreciates sports and athletics and supports our profession and invests in us athletes,” Djokovic said about his latest partnership to GQ.
Hublot and the world No. 1 will be working on a high-performance watch that he can wear during matches, something that will be very new for the 34-year-old. He has never been spotted playing a competitive match with the accessory around his wrist, but he's feeling up for the new challenge.
“I’ve never worn a watch during my professional matches, so that will actually be another new adventure for me,” Djokovic said.
Heading into the Big Apple, his on-court look will supposedly encompass lots of blue and he plans on also wearing Hublot's Big Bang Meca-10 ceramic which will also boast the same color—making for the perfect match, no pun intended.
Many players along with Djokovic follow strict routines and aren't keen on changing things up when it's working. However, Djokovic is looking at this partnership with optimistic eyes and even said it will be a "new beginning."
“I like that—it helps me feel young," he said.
Djokovic will kick off his US Open campaign on Tuesday underneath the Arthur Ashe lights against 18-year-old qualifier Holger Rune. There's a lot at stake for Djokovic this year in New York—with no Roger Federer and Rafael Nadal, he has the opportunity to take the lead in the record for most Grand Slam titles on the men's side.