Andrey Rublev inks multi-year deal with K-Swiss; Rublo collab in the works

Red-hot Andrey Rublev is making money moves ahead of the US Open, after K-Swiss revealed on Tuesday it has signed the Russian to a new multi-year deal.

But fear not Rublo fans: There’s already a collaboration in the works between the heritage American sportswear brand and the player’s stylish charity project.

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"I am incredibly excited to be partnering with a global brand like K-Swiss. I admire what the brand stands for and have been impressed with the team’s dedication and vision,” Rublev said in a statement.

“I am grateful and thrilled to see our collaboration with my own brand, Rublo, bringing it to the next level. I couldn't imagine a better partner to join forces with, and I look forward to being part of the K-Swiss family."

Founded in Los Angeles in 1966 and owned by Chinese sportswear company Xtep (also Palladium and Saucony), K-Swiss currently outfits an eclectic stable of tennis players including Cameron Norrie, Zhang Zhizhen, Tomas Martin Etcheverry, Liudmilla Samsonova and Yulia Putintseva.

In collaboration with Rublev, the brand plans to release a K-Swiss x Rublo capsule collection featuring a line of apparel and a limited-edition performance sneaker.

In the meantime, the world No. 6 will take the court in Flushing Meadows wearing a co-branded version of K-Swiss’ Free Motion apparel—featuring his signature slogan “Play for the Kids, Play for the Light”—and Hypercourt Pinnacle shoes (set for an early 2025 launch).

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The Russian was first spotted wearing K-Swiss shoes during the clay-court season. Rublev previously wore Nike shoes in competition, even after launching Rublo at the start of the 2023 season—a process that he once revealed cost him “around 250,000 euros” all together.

The 26-year-old had been out of an apparel contract since the end of 2022, after Nike ended its business operations in Russia.

The first shoppable Rublo drop “Play for the Kids” was unveiled back in December 2023. All proceeds were pledged to charity, raising more than $150,000 within two months of launch.