Aryna Sabalenka launches 'unfiltered' YouTube channel: 'The good, the bad, all of it'

Turn on those notifications: Another tennis vlog has hit cyberspace.

Following the wildly-successful joint venture between Daria Kasatkina and her partner Natalia Zabiiako, and self-launched channels by Jannik Sinner and Venus Williams, Aryna Sabalenka is entering the game with "Aryna's Arena."

The first episode on Sabalenka's official channel dropped on Thursday, chronicling Sabalenka's Wimbledon fortnight, and her team is promising a look at the world No. 1's "most unfiltered self yet."

“Aryna’s Arena is your all-access pass to the heart and hustle behind one of the greatest athletes of our time,” Sabalenka's management says. The series is produced by Naomi Osaka's production company Hana Kuma, which she launched with agent Stuart Duguid in 2022. Sabalenka has been represented by the Osaka-co-founded talent agency EVOLVE since January.

Read more: Aryna Sabalenka jokes about avoiding a post-loss news conference at Wimbledon like the one in Paris

The opening episode is a "fly-on-the-wall" look at Sabalenka's effort at SW19, which ended in the semifinals at the hands of Amanda Anisimova. She gives viewers a tour of the house that she and her team rented in Wimbledon village and takes them with her for a launch event for her new brand deal with the David Beckham-backed IM8 health supplements. She also goes behind-the-scenes of her viral pre-tournament practice session with Novak Djokovic, where a friendly wager resulted in Sabalenka dishing out a custom acai bowl for the 24-time Grand Slam singles champion.

Read more: Mixed madness! Aryna Sabalenka practices with Novak Djokovic and Jannik Sinner at Wimbledon

A press release the accompanied the premiere is promising more fun to come, including Nerf gun wars with her team and cameos from other tennis legends.

"I'm having so much fun filming these and wanted to give you guys a look into my life on and off the court ... the good, the bad, all of it," Sabalenka said.