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Aryna Sabalenka "serving some lewks" as she gets custom Nike outfit for US Open
The world No. 2 will stand out from the field in a red and coral dress when she takes on Maryna Zanevska on Louis Armstrong Stadium.
Published Aug 29, 2023
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NEW YORK—When Aryna Sabalenka begins her US Open campaign at Louis Armstrong Stadium on Tuesday, the No. 2 seed will stand out from the rest of the field—thanks to a new custom dress from Nike.
“So excited to get my own custom Nike outfit for the US Open!” Sabalenka gushed on Instagram. “Can’t wait to get on court and start serving some lewks.”
The 25-year-old from Belarus has been kitted out in Nike through a head-to-toe deal that includes her on-and-off-court apparel and shoes for her entire pro career. She made her Grand Slam main draw debut in 2017 at Wimbledon wearing the Swoosh, and has stayed with the brand ever since.
For the US Open, Nike is repaying the loyalty—and highlighting Sabalenka’s rising profile—by creating a custom kit for the world No. 2 for the first time. Sabalenka will compete in a ‘Noble Red’ and coral racerback dress with an asymmetrical skirt and complete the look with matching Nike Air Zoom NXT shoes.
It’s a major vote of confidence for Sabalenka, with sponsors hesitant to back Russian and Belarusian players financially amid Russia’s ongoing war in Ukraine. In addition to her long term relationships with Nike and Wilson—she uses a Blade 98 v8 for her racquet—Sabalenka recently added Dobel Tequila to her growing list of sponsors, joining Taylor Fritz and Juan Martin del Potro as a brand ambassador.
On the court, the Australian Open champion has enjoyed a season of success as a part of the WTA Tour’s ‘Big 3’, along with Iga Swiatek and Elena Rybakina. After making back-to-back semifinal finishes at Roland Garros and Wimbledon, Sabalenka arrived to the North American hard-court swing as one of the favorites to take home the title. She shook off an early exit from Montreal to make the semifinals in Cincinnati, the last big US Open tune-up event, and has a shot at taking the world No. 1 ranking in New York.
Though she hasn’t picked up a trophy since winning Madrid in May, Sabalenka has balanced out her results by making consistently deep runs at Grand Slams. She hasn’t lost before the semifinals for the last four majors in a row—meaning there’s a good chance we’ll see a lot more of her custom Nike look as the fortnight continues.
“What I learned in the past, all these matches, you're not losing them, you're learning to become stronger,” Sabalenka said during a pre-tournament press conference. “I know that in the future these tough losses will help me to win some great matches.
“That's why I kind of have this short memory. Okay, I lost, the lesson is learned, it's time to move on. I know this match will help me in the future.”
No. 2 seed Sabalenka will face Maryna Zanevska in the first round.