The Business of Tennis
Babolat bets on Carlos Alcaraz again with seven-year contract extension ahead of US Open
By Aug 26, 2023The Business of Tennis
Leylah Fernandez's new LEGO partnership just makes sense
By Nov 28, 2023The Business of Tennis
Novak Djokovic, Coco Gauff named most marketable tennis players in the world
By Oct 20, 2023The Business of Tennis
Billie Jean King's push for equal prize money in 1973 will be celebrated at US Open
By Aug 25, 2023The Business of Tennis
Iga Swiatek named newest global brand ambassador for Visa
By Aug 17, 2023The Business of Tennis
Nick Kyrgios approves of ATP Tour-Saudi Arabian investment talks: "Sign me up!"
By Jun 28, 2023The Business of Tennis
Iga Swiatek announces new partnership with Porsche
By Jun 23, 2023The Business of Tennis
Serena and Venus Williams purchase stake in Tiger Woods' new golf venture
By Jun 14, 2023The Business of Tennis
Carlos Alcaraz, Toni Nadal and Dominic Thiem help Babolat launch new line of children's tennis racquets
By Jun 02, 2023The Business of Tennis
Report: Gerard Pique closes embattled Kosmos tennis division
By May 14, 2023The Business of Tennis
Babolat bets on Carlos Alcaraz again with seven-year contract extension ahead of US Open
The Spaniard came straight from a practice session with Jannik Sinner at Arthur Ashe Stadium to Manhattan to sign the new contract in person.
Published Aug 26, 2023
Advertising

With Eric Babolat watching in approval, Carlos Alcaraz signs his seven-year contract extension with the French tennis equipment company.
© Ben Solomon
Advertising

Alcaraz shows off his new, custom Babolat racquet bag, which features a detail commemorating his Wimbledon and US Open victories.
© Ben Solomon