Philanthropic efforts typically create positive press for celebrities and famous athletes. But Holger Rune's has gotten him into hot water with his racquet sponsor, Babolat.
The Dane, who exited Wimbledon in a five-set first round loss to Nicolas Jarry, launched his personal shop two weeks ago, selling personal memorabilia for charity. The initial inventory included everything from autographed match-worn Nike kits to tournament water bottles and towels, as well as five of Rune's Pure Aero 98 Babolat racquets—two of which were smashed.
Read more: Holger Rune's official store features signed smashed racquets on sale for $7,000
“Holger Rune’s smashed racquets are ultra-rare collector’s items, used in official matches and only available in very limited numbers. Why? Because Holger rarely lets frustration take over. But when he does, the moment–and the racquet–tells a story," read the website at the time.
The problem? While Babolat, which is celebrating its 150th anniversary as a brand, is one of Rune's longest-tenured sponsors (he has played with its racquets since his junior days), the brand is not in the business of endorsing the abuse of its products.