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Beyonce promotes winter Ivy Park x Adidas collection on the tennis court
The coveted court-inspired collaboration is set to drop on December 10.
Published Nov 24, 2021
The holiday season is upon us and so are the endless trendy winter collaborations that might just make customers go broke. Get your wallets ready tennis enthusiasts, Beyonce might just make you spend every penny on her latest tennis-inspired collaboration with Adidas.
For those that don't know, the 28-time Grammy award winner has her own clothing collection, called "Ivy Park." She first introduced the company back in 2016 and has already done a couple of collaborations in the past, with the first-ever collab being with Adidas in 2019. It took just six minutes for the collection to sell out online. The second drop which came in 2020 didn't feature any collaboration, but it also sold out quickly.
Needless to say, expect the latest collection to not be available for too long—customers will need to bring their A-game and act fast if they want any piece from her coveted line.
The holiday Ivy Park x Adidas collection hasn't given too much away, but with the launch just over two weeks out the brand is starting to tease what's to come. Based off the photos posted on their Instagram account, it appears this collection will have somewhat of a preppy, collegiate, and tennis theme to it.
"Welcome to the halls of Ivy," is splattered across the Ivy Park Instagram account with the emblem giving private school vibes.
This week, the brand has begun pushing promotional images of the singer wearing a plaid mini-skirt with a matching blazer and Beyonce herself shared images of herself in an all-grey, preppy fit from the latest collection, but that's not all.
On Wednesday, the brand released new imagery from the collection and fans weren't ready for what the singer is serving up. Holding up a tennis racquet with retro ski-inspired frames, she somehow became a tennis ball in her neon-bodysuit and oversized jacket draped over her. Recently, she debuted her first single of the year "Be Alive," for the "King Richard" film starring Will Smith who portrays Richard Williams and tells the story of how he helped his daughters become the best sister act of all time. Many were wondering when Beyonce would promote her new song, and here you have it. Beyonce has nailed the promotional game yet again.
Currently, the Adidas/Ivy Park site is just a landing page for customers to fill in their email addresses so they don't miss a beat.it.
"The halls welcomes everyone," reads an update on the lower portion of the page. As for now that's all the updates on the collection, and all we can hope for is to see more of Beyonce on the court.