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Coco Gauff drops neon yellow ‘Fuzzy Ace’, the first off-court version of her CG1 shoes
At the Miami Open, the American told Baseline she felt “privileged” to work with New Balance in the development of her signature shoe: “I don't know if maybe another brand would have done that,” she said.
Published Mar 31, 2023
WATCH: Coco Gauff speaks with the media after her 2023 Miami Open second round win—and talks about why she created her signature CG1s.
New balls, please? World No. 6 Coco Gauff has unveiled the latest new colorway for her signature Coco CG1 shoe—and this time, she’s going off-court but bringing all the tennis vibes along with her.
The new neon yellow “Fuzzy Ace” CG1s will capture the look (and feel) of a set of tennis balls cracked fresh out of the can. The shoes’ hairy suede uppers mimic the familiar felt of an actual tennis ball, while white leather details on the laces and heels are a nod to the balls’ classic white seam lines.
It’s the latest bold step in the expansion of Gauff’s growing footwear empire. Despite her signature shoes not being even a year old, they have already become one of the most buzzworthy collections in tennis after being launched by Gauff in partnership with New Balance in 2022.
“I don't know if maybe another brand would have done that, especially with as much impact from me,” Gauff told Baseline at the Miami Open. “Everything that I wear on the court, everything pretty much I get from them, I've probably seen a year in advance and have basically picked out every detail that I didn't like. I'm very happy that they're so welcoming in what I want.
“A lot of brands aren't always like that with all their athletes. I'm grateful I'm able to do that.”
Gauff and her shoes recently made headlines after announcing that the CG1s would become available in kids’ sizes, with the news highlighted by a colorful design created by her nine-year-old brother Cameron. The “Fuzzy Ace” marks another milestone for the CG1s, becoming the first off-court version of the world No. 6’s signature shoe.
In Miami, Gauff shed light on the shoes’ development process and on her relationship with New Balance, who have been her apparel sponsor since the age of 14. The American explained that it was actually New Balance’s idea to create a signature shoe for her—but once the seed was planted, Gauff took it and ran with it.
“Obviously, I'm down for it if someone wants to give me my own shoe! It was really cool,” she said. “I didn't want it to look like a tennis shoe. I wanted to have a little bit of a basketball court feel...
“Honestly, I love them. I'm not saying that because it's my shoe, because honestly I was a big hater when the first prototype came out. They worked really well with me. The footwear team that New Balance has is incredible. They were able to make those changes.”
Gauff made a bit of sneaker history when she released the Coco CG1s in August 2022. The move that made her the only active female tennis player to have her own signature shoes, but she soon took things a step further.
After the retirement of the On-clad Roger Federer, Gauff was left as the only active tennis player with her own signature shoe—a fact that the 19-year-old is still both proud of and humbled by.
“I feel like a lot of athletes on this tour definitely deserve [their own signature shoe], so I feel very privileged that New Balance is giving me this opportunity, and I'm very appreciative of that,” Gauff said.
“People who buy the product can kind of tell when a player puts their all into something,” she added. “I think that's what makes it special with me and the relationship I have with New Balance.”