The Business of Tennis
Coco Gauff is officially the world's highest-paid female athlete after earning $23 million in 2023
By Dec 08, 2023The Business of Tennis
Style suites, tunnel walks, luxury collabs: Inside the ATP’s new fashion strategy
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The US Open dating show: How Grand Slam events are shooting for a Gen Z audience
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ATP says Safe Sport program has flagged more than 162,000 abusive online comments to players
By Aug 21, 2025The Business of Tennis
ATP partners with TikTok to capitalize on rise of BTS content
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Venus Williams x Barbie: Inspirational tennis star is now a doll
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Cincinnati qualifying kicks off with first look at revamped tournament grounds
By Aug 05, 2025The Business of Tennis
Love is in the air—and on the court—in US Open dating show 'Game, Set, Matchmaker'
By Jul 31, 2025The Business of Tennis
After Venus Williams' comment on health insurance, here’s what to know about athlete coverage
By Jul 25, 2025Coco Gauff is officially the world's highest-paid female athlete after earning $23 million in 2023
The 19-year-old earned an estimated $16 million in endorsements alone, leading a group of seven women’s tennis players who landed inside the Top 10 in Sportico’s annual list.
Published Dec 08, 2023