With the holiday season already in full swing, New Balance is collaborating with the ultimate lively leisure brand, Bandier. This marks the second collection between the two and they called on Eugenie Bouchard to debut their "Her Advantage" campaign.

Bouchard not only knows a thing or two on the court, but she seems to pull off an elevated style everywhere she goes—making her the perfect candidate for the position.

It also doesn't hurt that the Canadian is sponsored by New Balance. She signed a multi-year contract with the athletic brand in 2020 after Nike dropped her in 2019. Ever since, she's been heavily-promoting New Balance and even did an exclusive series with the brand and Tennis Channel earlier this year.


The latest New Balance x Bandier collection features a fun collaborative colorway of the New Balance 327 kicks and a full apparel collection. Sweatpants, tank tops, long-sleeves and hoodies can all be spotted in the neutral-tone collection. As for the new 327 shoes, the color palette is getting a sweet white/mustard makeup with a blend of leather and suede. The shoes mesh well with the overall simplistic apparel palette and can go with just about anything.

The winter collab will be available for purchase just in time for holiday gifting—its set to hit both NewBalance.com and Bandier.com on December 1. The new sneakers are priced at $120 while all other apparel ranges from $68 to $298.