Fed Cup gets renamed to Billie Jean King Cup

By Cody Fitzpatrick Sep 17, 2020
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Fed Cup gets renamed to Billie Jean King Cup

ByCody Fitzpatrick

Published Sep 17, 2020

One of tennis' most iconic events is getting a rebrand, with the Fed Cup tournament now becoming the Billie Jean King Cup, the ITF announced with a snazzy hype video on Thursday.

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“From playing the first Fed Cup as a member of the victorious US team in 1963, founding the WTA and becoming its first President, to being the first female athlete awarded the US Presidential Medal of Freedom, Billie Jean King has never stopped breaking new ground," ITF President David Haggerty said in a statement. "The new name is a fitting tribute to everything she has achieved and will provide a lasting legacy that will inspire future generations of players and fans.”

During her decades in the public eye, King has placed a premium on not only fighting for equality, but also making sure the push for fair treatment is visible to all.

"Our job is to share this vision with future generations of young girls," King said, "because if you can see it, you can be it.”

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Upon the release of the news, she was congratulated by fellow legends/former Fed Cup champions:

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With the 2020 Fed Cup canceled, the 2021 Billie Jean King Cup Finals, in Budapest next April, will mark the first edition of the new, 12-team format.

The United States, winners of the most titles with 18, will start out in Group C, with Spain and Slovakia.