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The weekend will be a bold new enterprise, so why not paint the courts black? After all, Federer was the winner on Madrid’s shocking blue clay in 2012.

It's official. #LaverCup will be played on a black tennis court. pic.twitter.com/QTJNEKQXev
— Laver Cup (@LaverCup) September 19, 2017

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Roger Federer has arrived in Prague for the inaugural Laver Cup, and he’s created a media sensation along the lines of Beatlemania. The Swiss will join forces with fellow legend Rafael Nadal and other top stars as Team Europe takes on the rest of the world this weekend.

Welcome to #Prague for #LaverCup @rogerfederer pic.twitter.com/FFK0uSfZUv
— Laver Cup (@LaverCup) September 18, 2017

Next stop: #LaverCup pic.twitter.com/aER7pqTwcd
— Laver Cup (@LaverCup) September 18, 2017

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Federer mania has already struck in Prague

More on the @LaverCup: https://t.co/0bUyTqAbuh pic.twitter.com/JIrZOmYwQv
— Reem Abulleil (@ReemAbulleil) September 18, 2017

Thanks https://t.co/WfUb1thB9R
— Roger Federer (@rogerfederer) September 18, 2017

Team Europe includes Federer, Nadal, Alexander Zverev, Dominic Thiem, Marin Cilic and Tomas Berdych. Team World has Jack Sock, Nick Kyrgios, Denis Shapovalov, John Isner, Sam Querrey and Frances Tiafoe (who replaced Juan Martin del Potro at the last minute).

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Not too many days rival this @rogerfederer @LaverCup pic.twitter.com/me23vZmOYS
— Rod Laver (@rodlaver) September 20, 2017

Although the season is nearly year-round, and several top stars have been injured lately, competitions and exhibitions are as popular as ever. Laver Cup is a chance for fans to see superstars smiling and ready for a more light-hearted connection in a terrific atmosphere. Federer has been busy promoting the event for months.

Getting ready to serve up some @LaverCup action! 9.22-9.24 in Prague, 🇨🇿!

🙌🏼🎾🌎🏆#USOpen pic.twitter.com/4mZtIgl7cl
— US Open Tennis (@usopen) September 18, 2017

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All smiles on the practice court today ahead of the inaugural @LaverCup!@rogerfederer 😄🎾 #LaverCup #USOpen pic.twitter.com/LnbIdtrDcf
— US Open Tennis (@usopen) September 19, 2017

The weekend will be a bold new enterprise, so why not paint the courts black? After all, Federer was the winner on Madrid’s shocking blue clay in 2012.

It's official. #LaverCup will be played on a black tennis court. pic.twitter.com/QTJNEKQXev
— Laver Cup (@LaverCup) September 19, 2017

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#LaverCup court is BLACK.

And medium fast. pic.twitter.com/Xk1y8ahb0J
— David Avakian (@Davavaki) September 19, 2017

The team exhibition is a tribute to legends of the past who ushered in the Open era, like Laver. It's also important for team captains, and former rivals, Bjorn Borg (Europe) and John McEnroe (World).

Federer on #LaverCup: "Why not spend an interesting, cool, fun weekend with all of the best players in the world?" https://t.co/GLoDkc1vO8 pic.twitter.com/n9gJNnOstt
— TENNIS (@Tennis) September 19, 2017

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Federer: "We're playing to honor the legacy of Rod Laver. Borg definitely wants to win and I know McEnroe doesn't want to lose.” #LaverCup pic.twitter.com/uLdYviVLXE
— Laver Cup (@LaverCup) September 18, 2017

The Laver Cup already has fantastic promotion, but it’s clear that Federer is the centerpiece, and that the success of the weekend will need energy, showmanship and a lot of great highlights.

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Passion—more than experimentation—will determine success of Laver Cup https://t.co/N7uGMenLgC
— Pete Bodo (@ptbodo) September 20, 2017

Play begins on Friday, live on Tennis Channel.

Federer arrives in Prague for Laver Cup to huge welcome

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**• Davis Cup Rewind: Miss any Davis Cup? Watch whenever and wherever with Tennis Channel Plus Video-on-Demand (VOD) programming.

• St. Petersburg Open: Watch the St. Petersburg Open featuring Roberto Bautista Agut live on Tennis Channel Plus.

• Moselle Open: Watch David Goffin and World No. 10 Pablo Carreno Busta bring their talents to Tennis Channel Plus with live action at the Moselle Open beginning September 22.

• Get Tennis Channel Plus for 650+ live events all year long

• Tennis Channel Plus is available on any streaming device, on mobile, always on the GO (desktop, iOS, Android, Apple TV, Roku and Amazon Fire)

• Subscribe today at BuyTCPlus.com**

#LaverCup court is BLACK.

And medium fast. pic.twitter.com/Xk1y8ahb0J
— David Avakian (@Davavaki) September 19, 2017

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Federer on #LaverCup: "Why not spend an interesting, cool, fun weekend with all of the best players in the world?" https://t.co/GLoDkc1vO8 pic.twitter.com/n9gJNnOstt
— TENNIS (@Tennis) September 19, 2017

Federer: "We're playing to honor the legacy of Rod Laver. Borg definitely wants to win and I know McEnroe doesn't want to lose.” #LaverCup pic.twitter.com/uLdYviVLXE
— Laver Cup (@LaverCup) September 18, 2017

The Laver Cup already has fantastic promotion, but it’s clear that Federer is the centerpiece, and that the success of the weekend will need energy, showmanship and a lot of great highlights.

Advertising

Passion—more than experimentation—will determine success of Laver Cup https://t.co/N7uGMenLgC
— Pete Bodo (@ptbodo) September 20, 2017

Play begins on Friday, live on Tennis Channel.

Advertising

Federer arrives in Prague for Laver Cup to huge welcome

**• Davis Cup Rewind: Miss any Davis Cup? Watch whenever and wherever with Tennis Channel Plus Video-on-Demand (VOD) programming.

• St. Petersburg Open: Watch the St. Petersburg Open featuring Roberto Bautista Agut live on Tennis Channel Plus.

• Moselle Open: Watch David Goffin and World No. 10 Pablo Carreno Busta bring their talents to Tennis Channel Plus with live action at the Moselle Open beginning September 22.

• Get Tennis Channel Plus for 650+ live events all year long

• Tennis Channel Plus is available on any streaming device, on mobile, always on the GO (desktop, iOS, Android, Apple TV, Roku and Amazon Fire)

• Subscribe today at BuyTCPlus.com**