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Iga Swiatek announces new partnership with Porsche

A two-time champion at the Porsche Tennis Grand Prix, Swiatek has taken the relationship to a new level with a new sponsorship.

ByBaseline Staff

Published Jun 23, 2023

MATCH POINT: I. Swiatek def. A. Sabalenka; Stuttgart F
FLASHBACK: This spring, Iga Swiatek won her second straight title at the Porsche Tennis Grand Prix.

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For the last two years, Iga Swiatek has been the queen of the Porsche Tennis Grand Prix in Stuttgart, driving away from the WTA 500 with the trophy in a brand-new car.

But even after her success at the Porsche Arena, the world No. 1 had yet to snag an official sponsorship deal with the tournament's namesake German automaker. Until now.

Swiatek announced Friday on social media that she's added Porsche to her ever-growing brand portfolio.

"After I got my 2nd trophy in Stuttgart many of you wrote that it is a good moment to start a collab with Porsche and it seems very natural to me," Swiatek wrote on Twitter. "So… guess what. I’m joining #teamPorsche!"

Other players to serve as Porsche ambassadors in recent years include Angelique Kerber, Maria Sharapova and Emma Raducanu. Kerber has been an ambassador since 2015, while 2021 US Open champion Raducanu inked a deal as a global ambassador for the brand last year. Since 2012, Porsche has also provided financial support to the German national team in the Billie Jean King Cup, as well as up-and-coming German junior players.

Swiatek is also sponsored by On apparel and shoes, Tecnifibre tennis racquets, Poland's biggest insurance company PZU, and Rolex watches. But, Swiatek said, the new deal won't dampen her ambitions of winning more titles when she returns to Porsche's signature tournament.

"It doesn’t mean I won’t be fighting for another Porsche car in Stuttgart next year," she joked.