TALKING TENNIS WITH TRACY: Breaking down the Sabalenka-Swiatek rivalry.


It’s on, officially.

Iga Swiatek and Ben Shelton will be sporting On apparel and footwear ahead of the Miami Open, joining a team that boasts 20-time Grand Slam champion Roger Federer as an investor.

“I’m happy the On team believes in me as an athlete and a person,” Swiatek said in a statement on Instagram. “We plan to grow, develop and make an impact together. You’ll see me in totally new outfits during my next matches and I hope you like it as much as I do.

“And what’s more exciting… we started to work on my shoes which are crucial in my job and will complement my style of play, giving me everything I need on court. As the process of designing unique shoes takes time, you’ll see me in On shoes later during the year. And when you do… it’s gonna be huge.”

Swiatek previously wore ASICS through her run towards the top of women’s tennis, winning three major titles under their apparel umbrella. Shelton, who is represented by Federer’s Team8 agency, has been wearing New Balance as of last week’s BNP Paribas Open—where he pushed defending champion Taylor Fritz to three sets—but wore On apparel in an intermittent capacity last fall.


"Iga and Ben represent the next generation of world-class talent," said Federer, who first began investing in the Swiss-based brand in 2019.

"Both players demonstrate On's competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family."

Swiatek is the top seed in Miami after reaching the semifinals of the BNP Paribas Open.