Lilly Pulitzer’s vibrant new 'Print with Purpose' supports WTA Charities

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To celebrate Women's History Month and 50 trailblazing years of the WTA Tour, Lilly Pulitzer, in partnership with Break the Love, unveiled a new ‘Print with Purpose’ in support of WTA Charities.

The American fashion brand has partnered with charities for limited-edition, capsule collections that feature exclusive, hand-painted prints since 2017, with past recipients including the Girls Club of America, Breast Cancer Research Foundation, Jane Goodall Foundation and more.

For WTA Charities, Lilly Pulitzer created the new “Holding Court” print, a vibrant mix of magenta, rosy pink, cerulean and jade green in the brand’s signature all-over floral and foliage motifs. The print is featured in a collection that includes court-ready dresses, tanks and skorts, as well as versatile jackets, shorts, leggings and tees—plus an accessory in the trendy Jeanie belt bag.

The print celebrates “equality, inspiration, leadership, health and wellness, optimism and opportunity.”

“Our ‘Holding Court’ Print with Purpose was designed so that everyone from casual players to pros can support WTA Charities by hitting the court in style and with confidence,” said Mira Fain, executive vice president of design and development for Lilly Pulitzer.

Lilly Pulitzer is also donating $50,000 to WTA Charities to support its mission of empowering women and girls through initiatives that promote equality, education, leadership, and health & wellness.

“The support from Lilly Pulitzer is so crucial as we continue to make a difference in our WTA communities,” said Ann Austin, Vice President of Community Development and Charitable Programs at the WTA Tour. “The print is beautiful, and we can’t wait to see the members of our WTA family and fans wearing them.”

Proceeds from the collection’s sales on Break the Love will also be donated to WTA Charities, with the cult-favorite tennis app teaming up with Lilly Pulitzer for charitable giving during Women’s History Month.

“We are excited to partner with Lilly Pulitzer to enable our community to give back through their Women’s Month collection to WTA Charities and support their mission to empower girls and women to access sport, community and education,” said Trisha Goyal, founder of Break the Love.

Break The Love also helped kick off the BNP Paribas Open along with Lilly Pulitzer with the first of its Women’s History Month rallies, including a panel featuring Original 9 member Rosie Casals, former Top 20 player Peanut Harper and Top 50 player Shelby Rogers.

The Holding Court collection is now available online at lillypulitzer.com and on the Break The Love online platform.