Naomi Osaka is bringing us Levi’s in a way we’ve never seen Levi’s before.

The American denim company has been around for centuries and a staple in wardrobes for just as long. But their collaboration with one of the highest-profile names in sports has given the established brand a turn on its head.

Levi’s has said that Osaka is “a powerful young voice in the world of sports whose authenticity and willingness to stand up for important causes has helped inspire millions. In a very short time, she has become not only an iconic athlete, but a true ambassador for social change.”

Couple that with her incredible personal style, and there’s no question as to why they’d want to collaborate with the world No. 2.

Levi’s x Naomi Osaka combines the well-known quality of their denim with the sportiness and femininity of the 23-year-old tennis star, all in one sustainable, stylish package. The final product is a limited-edition, four-piece collection made of vintage upcycled Levi’s denim. And it’s unlike anything Levi’s has done before.


“I just feel like it took parts of everything that I loved…And for it to be repurposed and sustainable for me was really important.”

Osaka joined forces with the design team to create styles and pieces that spoke to her, including a denim kimono and obi belt that gives a nod to her Japanese heritage. Another statement piece from the collection is a denim bustier made of reworked trucker jackets, complete with a lace-up back. Finally, you can also find two styles of Levi’s beloved denim shorts in the Naomi Osaka collection, one with matching lace-up detailing and one with crystal fringe. All four pieces will drop on August 24.

The four-time Grand Slam champion has been a busy woman this summer, even while taking a step back from competition. She’s graced several magazine covers and collaborated with brands from Barbie to Nike to Frankies Bikinis. She’s also been a champion for mental health, especially in the face of the media. This week marked her first return to press for since May, and she announced all of her prize money earned at the Western & Southern Open will go to Haiti earthquake relief. Osaka is set to make her debut in Cincinnati on Wednesday, facing the winner of Coco Gauff and Hsieh Su-wei.