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New Balance expands tennis footprint with Australian Open, United Cup partnership
The Boston-based sportswear giant has gone from announcing Milos Raonic as its first tennis ambassador in 2013 to outfitting a Grand Slam tournament within a decade.
Published Dec 05, 2023
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As part of its three-year deal, New Balance will release an AO co-branded line of performance apparel and footwear, and will also outfit ballkids at the United Cup in Perth and Sydney.
© Courtesy of New Balance

From "Call Me Coco" to "Call Me Champion", New Balance knows how to make a Grand Slam impression.
© Getty Images/New Balance (Composite)