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New Balance expands tennis footprint with Australian Open, United Cup partnership
The Boston-based sportswear giant has gone from announcing Milos Raonic as its first tennis ambassador in 2013 to outfitting a Grand Slam tournament within a decade.
Published Dec 05, 2023
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![As part of its three-year deal, New Balance will release an AO co-branded line of performance apparel and footwear, and will also outfit ballkids at the United Cup in Perth and Sydney.](https://images.tennis.com/image/private/t_16-9_768/f_auto/tenniscom-prd/wmztfliksc0au5ijudmn.jpg)
As part of its three-year deal, New Balance will release an AO co-branded line of performance apparel and footwear, and will also outfit ballkids at the United Cup in Perth and Sydney.
© Courtesy of New Balance
![From "Call Me Coco" to "Call Me Champion", New Balance knows how to make a Grand Slam impression.](https://images.tennis.com/image/private/t_16-9_768/f_auto/tenniscom-prd/yoyxp6h0gmtpknd8xxr3.jpg)
From "Call Me Coco" to "Call Me Champion", New Balance knows how to make a Grand Slam impression.
© Getty Images/New Balance (Composite)