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Osaka launches Kinlo, a new skincare line
Published Apr 27, 2021
Reigning US and Australian Open champion Naomi Osaka made an exciting announcement on Tuesday, revealing the launch of a skincare brand called Kinlo in partnership with A-Frame Brands.
“What drew me towards this project is having memories of being a kid and not knowing how to protect my skin. I only started wearing sunscreen recently," Osaka told Business of Fashion.
Set to play her first match since March at the Mutua Madrid Open this week, the former world No. 1 has made major moves in the business world throughout her athletic ascent, amassing an enviable portfolio that includes brands like Louis Vuitton, Nike, and Tag Heuer.
Osaka also began exploring the realm of NFTs with elder sister Mari, who created signature art pieces that auctioned for astronomical prices.
Kinlo represents Osaka's most personal venture yet, as the skincare line aims to especially protect people of color, citing the 33% of Black Americans who have died from melanoma in the United States alone.
“For me, this project is something that requires more than just being a spokesperson. This is a public health need. I used to tell people that I didn’t need to wear sunscreen—but even if you have melanin, you need to take care of your skin, and I am passionate about that,” Osaka said.
Kinlo is set to launch this fall, with Osaka sharing a link to a mailing list on social media in order to keep fans and consumers in the loop for further updates.