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Rubin announces Behind the Racquet Tour
Published Oct 20, 2020
Noah Rubin has taken his brainchild, Behind the Racquet, into a new stratosphere. The 24-year-old American has announced the launch of the BTR Tour.
Rubin promises fast-paced scoring and elevated fan engagement with the goal of people getting to know the faces he has showcased on his popular BTR Instagram page. Mental health will be a part of the tour conversation along with other additions like fan voting, festival vibes and integrated technology.
Rubin, currently ranked No. 240 on the ATP tour, has voiced his concerns about modern tennis regularly and has been open about changes he hopes can be made to boost the sport's popularity.
His tour, which is going to start in 2022 with 12 tournaments in the United States, is going to be unlike anything players have participated in before. Next year, two events are scheduled to introduce the new tour in San Diego, Calif. in July and in Keller, Texas in September.