Searching “outside of tennis” for inspiration, Coco Gauff unveils electric US Open kit and new CG1 colorway

FLASHBACK: Hurdle cleared! Coco Gauff scores first win over Iga Swiatek in eight meetings | Cincinnati

NEW YORK—Coco Gauff is on a hot streak, and the 19-year-old’s high-voltage US Open look will ensure all eyes stay on her during her run at the year’s final Grand Slam.

Just over a year after the launch of her custom shoe, the Coco CG1, Gauff celebrated the release of the new “City Brights” colorway and unveiled her US Open outfit during the opening of the “Coco’s Court” pop-up experience at the New Balance flagship store in New York City’s Flatiron District.

The teen phenom transformed the space into a collection of all her personal favorites: In one corner, a pair of Nintendo Switch consoles were set up with her favorite Mario game, while another featured a nail art station. Customized bucket hats were included with every swag bag.

“All things me, but in a store!” Gauff shared on Instagram, where she also showed off tennis ball macarons by Laduree and cookies shaped like her City Brights shoes by Eat Good NYC.

Designed to capture the electrifying atmosphere at the US Open, the new colorway brings the energy with a shock of vibrant yellow-green that contrasts with warmer reds and browns. On the court, Gauff will pair her CG1 shoes with a bright yellow crop top and matching skirt, along with a red warm-up jacket and Head Boom racquet.

At the launch party, Gauff was accompanied by her mom, Candi, who lent her advice during the design process. It was Gauff’s mom and aunt who suggested the muted tones of red and brown, as both are colors that complement her skin tone.

New Balance has gone all-in on the Gauff family since signing Coco at 14 years old in 2018, renewing with a “long-term extension” in 2023. Last summer, the launch of her Coco CG1 custom shoes made her the only active player with her own shoe, a —at least, until the impending release of world No. 1 Iga Swiatek’s On Running shoes.

Gauff’s style is resonating outside of tennis too: NBA superstar Kawhi Leonard has been spotted courtside wearing a pair of CG1s, while the newly released City Brights colorway was seen on cleats recently worn by New York Mets star Francisco Lindor—who attended the event on Thursday evening in his own pair of CG1s.

The Coco Gauff brand may be charging full steam ahead, but the player herself says she is still figuring out her passions outside of tennis, as she revealed during a press conference ahead of the US Open.

“That's something that I've been thinking about a lot,” the 19-year-old admitted. “I haven't really found what I'm quite passionate about outside of tennis, to be honest. I mean, I really do love fashion. I love makeup. I love that type of thing. I just haven't really thought about how I would build that into a brand, per se.

“But I think it just comes with growth. I mean, I'm at the age right now where I'm really trying to find myself I guess outside of tennis because I do want to venture out into other things. I just haven't found what really speaks to me.”

Right now, what’s speaking loud and clear is her tennis. Gauff lifted her first 500-level title in Washington DC, and backed it up with an even bigger win at the Western & Southern Open in Cincinnati, her first WTA 1000 title. Along the way, she scored a statement win by defeating Swiatek for the first time after seven consecutive straight-sets losses to the world No. 1.

Her performance this summer catapulted her from mere contender status to one of the oddsmakers’ pre-tournament favorites—and that’s just fine for Gauff, since the City Brights is a colorway that’s begging to take center stage. The Coco CG1 "City Brights" are available now at New Balance stores and online, and retail for $170 USD.

The No. 6 seed will start her US Open campaign on the biggest stage of all in Arthur Ashe Stadium, where she will face Laura Siegemund on Monday.