Serena inks first-look TV deal with Amazon StudiosBy Apr 14, 2021
Stat of the Day: Andrey Rublev battles to 50th win of the year at Davis Cup FinalsBy Nov 27, 2021
Nick Kyrgios reveals how being on the road affects his on-court performance and moreBy Nov 27, 2021
My Tennis Life
My Tennis Life: Tomljanovic tries new hairstyle and kicks off pre-season trainingNov 27, 2021
Stat of the Day: Novak Djokovic records milestone 35th career Davis Cup singles victoryBy Nov 26, 2021
Ascot Manor's latest documentary highlights under-resourced kids in tennisBy Nov 26, 2021
Iga Swiatek returns to France for children’s clinic ahead of off-seasonBy Nov 26, 2021
Naomi Osaka recounts US Open match against Serena WilliamsBy Nov 25, 2021
Stefanos Tsitsipas undergoes right elbow surgery and begins recovery processBy Nov 25, 2021
Doubles Take: ATP, WTA crown year-end champsBy Nov 24, 2021
Serena inks first-look TV deal with Amazon Studios
Published Apr 14, 2021
Another day, another business deal for Serena Williams.
The 23-time Grand Slam champion has signed a deal with Amazon Studios; under her first-look TV deal, she will create scripted and unscripted projects.
“I’m very excited to be partnering with Amazon Studios—they are developing some of the most inspiring and important content for a global audience,” Serena said. “I have a lot of stories I’m eager to tell, including a continuation of my own, and I look forward to sharing those with the world.”
Already in the works is an untitled docuseries that will follow the 39-year-old’s professional and personal life. Serena will executive produce the show alongside her longtime coach Patrick Mouratoglou, Stuart Cabb and Tony Pastor.
“Serena has transformed her sport and become one of the most inspiring athletes, entrepreneurs and women of her generation, admired not only for her unmatched prowess on the court but for her dedication to advocacy as well,” said Jennifer Salke, head of Amazon Studios .
This is not the former world No. 1’s first foray into television. In 2018, she starred in HBO’s well-received docuseries Being Serena, which followed her during her pregnancy, new motherhood and marriage—all leading up to her journey back onto the WTA tour in 2018.
Serena is not only one of the greatest athletes of all time, but she has also built a very lucrative business empire. In 2014, she launched Serena Ventures, a company focused on funding women and minority-founded businesses. In 2018, she started a direct-to-consumer, S by Serena. She also owns stakes in the UFC, Miami Dolphins and Angel City—a Los Angeles-based women’s soccer team. In 2020, she was included on Forbes’s Top 100 Self-Made Women.