The 23-time major champion might not be at the US Open this week, but Serena Williams continues to win off the court with her overwhelming amount business moves. Her latest endeavor is a partnership with Zales, the leader in diamond jewelry. She is bringing her own Serena Williams Jewelry collection and introducing it to the Zales customer in an exclusive way.

The collaboration can only be found at or Zales stores and the collection includes rings, necklaces, earrings and bracelets. Prices range from $129 and $10,000.

“I’m so excited to expand the success of Serena Williams Jewelry in collaboration with Zales,” Serena told press. “I’ve had a long relationship with Zales as a customer and have always admired their style and appreciated their reputation for quality and customer service. Introducing my collection to the Zales customer just makes so much sense and really is a dream come true.”


Throughout the collection, customers will find keywords such as, "unstoppable," "loved," and "believe" on the statement pieces that embodies messages of self-love and resilience without compromising on style.

Customers will find all new styles along with re-imagined fan favorites. All pieces are available now.