Serena Williams launches 926 Productions to “elevate female and diverse voices”

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Former world No. 1, 23-time Grand Slam champion, mother, entrepreneur, cultural icon and now… media mogul?

We’re running out of space to list out all the accolades for the ever-ambitions Serena Williams, who recently entered the entertainment space with the launch of a new multimedia production company, 926 Productions.

“With the launch of 926 Productions, we aim to elevate female and diverse voices through content that speaks to everyone,” Williams told The Hollywood Reporter.

Williams also announced Caroline Currier as the president of the new company, which is represented by WME.

“I’m so excited to begin this next chapter of my career alongside Caroline, a woman who understands the art of storytelling and is passionate about evolving the entertainment industry in new directions,” Williams added. “I look forward to collaborating with her and developing unique projects that inspire audiences across all platforms.”

The move comes after the success of King Richard, a 2021 biographical drama that recounted the story of her father, Richard Williams, and the early days of the Williams family’s journey to tennis stardom. The film—which was nominated for six Academy Awards including Best Picture, and won Best Actor for Will Smith’s performance—was co-produced by Serena and her sisters, Venus Williams and Isha Price.

Williams, Currier and 926 Productions are already hard at work on multiple projects, including a soccer documentary called “Copa 71” which tells the story of the 1971 Women’s World Cup.

According to industry watchers, Williams joined the project in February alongside Venus, with the feature-length film set to be produced by Will Smith and Jada Pinkett Smith’s Westbrook Studios.

Williams announced her ‘evolution’ away from professional tennis last year, playing her final tournament at the 2022 US Open.