The Business of Tennis
Serena Williams open to owning WNBA team, calls women’s sport “overly safe bet”
By Apr 16, 2024The Business of Tennis
Carlos Alcaraz surpasses 50 million dollars in career prize money after winning the US Open
By Sep 08, 2025The Business of Tennis
Style suites, tunnel walks, luxury collabs: Inside the ATP’s new fashion strategy
By Sep 02, 2025The Business of Tennis
The US Open dating show: How Grand Slam events are shooting for a Gen Z audience
By Aug 25, 2025The Business of Tennis
Brand news: Lacoste salutes "GOAT" Djokovic, Anisimova inks Tiffany deal ahead of US Open
By Aug 23, 2025The Business of Tennis
ATP says Safe Sport program has flagged more than 162,000 abusive online comments to players
By Aug 21, 2025The Business of Tennis
ATP partners with TikTok to capitalize on rise of BTS content
By Aug 19, 2025The Business of Tennis
Venus Williams x Barbie: Inspirational tennis star is now a doll
By Aug 13, 2025The Business of Tennis
Cincinnati qualifying kicks off with first look at revamped tournament grounds
By Aug 05, 2025The Business of Tennis
Love is in the air—and on the court—in US Open dating show 'Game, Set, Matchmaker'
By Jul 31, 2025Serena Williams open to owning WNBA team, calls women’s sport “overly safe bet”
Williams spoke on the rise of women’s sport in an exclusive interview with CNN.
Published Apr 16, 2024