Serena Williams partners with Snapchat

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Serena Williams partners with Snapchat

The world No. 1 has helped launch its first multi-level gaming fe

ByJonathan Scott

Published Sep 08, 2016

In a new kind of doubles pairing, Serena Williams has teamed up with Snapchat to launch its first multi-level gaming venture. This makes perfect sense, as the WTA Tour's reigning No. 1 is equal parts snappy and chatty. But, really, it's a sign of Serena's unmatched prowess on the platform, at least among tennis players and probably among most professional athletes to boot (fittingly, her Snapchat name is "serenaunmatched."

The game, Serena Match Point, is sponsored by Gatorade (and available on its site for those Snapchat-disabled). The best way to find it is on ESPN's Discover channel.

In truth, that's yet another of Serena's many lucrative, off-court endorsements. While the game features 22 levels at present, Gatorade will add a 23rd if Serena wins both her US Open semifinal against Karolina Pliskova and the ensuing final against Angelique Kerber or Caroline Wozniacki. There's a companion desktop version as well. In short, game on.

Follow Jon on Twitter @jonscott9.