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Sofia Kenin signs a slew of endorsement deals
Published Apr 18, 2021
Sofia Kenin’s off-court game is quickly taking off. The 22-year-old American has recently signed a slew of sponsorship deals that rival big players and colleagues Serena Williams and Naomi Osaka.
This week, Kenin inked a deal with KT Tape, the maker of a modern pain reliever and support.
In February, Kenin joined forces with Motorola, a global telecommunications company.
“I’m honored to partner with Motorola for the upcoming season,” Kenin said at the time. “It has been great to see their involvement grow in tennis over the past few years and I’m excited to officially be part of team Moto.”
Two months later, she became the latest tennis star to sign a deal with a private jet company, taking off to the Volvo Car Open in style.
“Thrilled to announce my partnership as a brand ambassador with Jet Token Powered by HondaJet,” her Instagram post read.
Though she’s enjoyed great off-court success thus far in 2021, the five-time WTA title winner has had a slow start to the season, falling in the second round of the Australian Open, opening round of Phillip Island Trophy, Miami Open round of 32, and, most recently, her Volvo Car Open-er.
Following her shocking Phillip Island Trophy loss to unranked Aussie teen Olivia Gadecki at the Phillip Island Trophy in February, Kenin underwent appendectomy in Melbourne after experiencing acute abdominal pain.
Having reached a career-high ranking of No. 4 shortly after joining the Grand Slam champions club, the Russian-born American currently sits at No. 5.