Style Points: Tory Burch reveals how BJK Cup’s ‘Billie Blue’ winner's jackets came together
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By Jul 01, 2025Style Points: Tory Burch reveals how BJK Cup’s ‘Billie Blue’ winner's jackets came together
“There is no one more iconic than Billie Jean King, and I felt a great deal of responsibility to create something very special and recognizable,” the designer tells Baseline.
Published Nov 13, 2022
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“We created a new Billie Jean King Cup patch to represent our shared values: empowering women, breaking barriers, and promoting equality around the world.”
© Tory Burch
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“We chose a special shade of ‘Billie Blue’ as a nod to the blue sneakers and tennis dresses Billie Jean wore throughout her career."
© Tory Burch

Much like golf's Green Jacket, the Billie Blue blazers have a few rules too: Only the winning players can wear them, and they won’t be available for purchase anywhere.
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Left: The inscription inside each of the jackets is written and signed by Billie Jean King. Right: Original jacket sketches from the designer.