The Business of Tennis
#tbt, Money Moves: How Serena Williams set herself up for life after retirement
By Aug 11, 2022The Business of Tennis
Great venue, strong competition and upgraded status: Phoenix Challenger has all it needs
By Mar 19, 2023The Business of Tennis
WTA Tour launches commercial partnership with private equity firm CVC
By Mar 07, 2023The Business of Tennis
USTA reports surge in tennis participation led by growth in ethnic diversity
By Mar 05, 2023The Business of Tennis
WTA announces new multi-year global partnership with Morgan Stanley
By Mar 02, 2023The Business of Tennis
Dominic Thiem’s departure is latest blow for Gerard Pique's embattled Kosmos
By Feb 09, 2023The Business of Tennis
Jabeur to Evolve, Rublev and Svitolina to Kosmos: The behind-the-scenes shuffles making headlines before AO
By Jan 10, 2023The Business of Tennis
Amid AO uncertainty, Naomi Osaka signs Ons Jabeur to her management agency
By Jan 05, 2023The Business of Tennis
Naomi Osaka, Serena Williams lead way once again on Forbes' Highest-Paid Female Athletes list
By Dec 22, 2022The Business of Tennis
Trisha Goyal, Break The Love founder, on the new technology driving growth for pickleball (and tennis)
By Dec 20, 2022The Business of Tennis
#tbt, Money Moves: How Serena Williams set herself up for life after retirement
The 23-time Grand Slam champion has been preparing for the chapters beyond tennis since the moment she lifted her first WTA trophy.
Published Aug 11, 2022
Advertising

Serena signed her first major endorsement deal with Puma in 1997.
© 1999 Getty Images
Advertising

Long before Serena (left) climbed up the rankings, Richard Williams made sure his daughter's Puma contract included performance bonuses for when she reached the Top 10.
© 2016 Getty Images

Serena’s corporate partnerships are now a double digit who’s who list of blue-chip brands, including her biggest sponsor: Nike.
© 2012 Getty Images
Advertising

In 2016, Serena became the world's highest paid female athlete, earning almost $29 million in a single year.
© Getty Images
Advertising

Serena’s record $94.6 million in career prize money is more than double the WTA Tour’s second-highest earner: big sister Venus with $42.3 million.
© 2018 Getty Images