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TopCourt becomes official e-learning platform of the WTA and ATP tours
TopCourt's exclusive trailers, extended player profiles and new releases will be available to all tennis fans through the tours' digital platforms.
Published Jun 15, 2021
A year ago, an emerging company promised to teach players of all levels how to play tennis but with a slight twist—they had the world's top players and coaches leading the instruction. Nick Kyrgios, Venus Williams, Chris Evert and more took the court to show the world an assortment of drills, tactics and even a glimpse into who they are beyond the baseline. The platform also made this accessible to everyone by making it available digitally for $15 a month.
Once unfamiliar, TopCourt has now evolved into the official e-learning platform of the WTA and ATP tours.
On Tuesday, the WTA announced the new partnership with the exclusive educational learning and tools platform. TopCourt content featuring various top pros and coaches will be featured across all WTA and ATP digital platforms and also highlighting TopCourt ambassadors on the tours' ranking pages via a new signature gold court icon.
TopCourt's exclusive trailers, extended player profiles and new releases will be available to all tennis fans.
Last August, Baseline sat down with TopCourt co-founder Taylor Meyer to talk about the journey to reach the point of delivering such high-quality content while grabbing names such as Bianca Andreescu and the Bryan brothers. Meyer picked up a racquet when he was two, never knowing the places it would eventually lead him. Meyer's passion for the game saw him become a four-star recruit and earn a spot on the University of North Carolina tennis team.
And now, his knowledge is helping to bring fans closer than ever before to this sport.
“If you can get people learning and inspired from some of their favorite players, then they are going to be exponentially more likely to go play themselves," Meyer told Baseline last year. "They are going to be more likely to go watch Tennis Channel, attend events, and go see their favorite players in action. We felt that would be really good for the game of tennis.”
In August of 2020, Meyer confessed that kicking off the digital platform was not an easy undertaking.
"No one wants to be involved in something that doesn’t exist yet, because more times than not it’s not going to be something that is great or something that they are excited to be a part of," Meyer explained. "It’s hard to imagine. It doesn’t exist."
That day has come and gone. If one has ever played "King of the Court," the ultimate goal is to reach the top court. The digital platform has certainly lived up to their name and is playing with the best of the best.