Roger Federer may be out for the season, but fans can still get their fix of the Maestro thanks to Uniqlo’s anniversary of 15 years in America. The Japanese company opened their first US store in Soho, New York back in 2006, and have grown exponentially since. To commemorate their earliest American store, the company is honoring the "Spirit of Soho" through artists, photographers, writers, and more who contribute to the culture of the neighborhood.

But it simply wouldn’t be a celebration without including the retailer’s global brand ambassador in the festivities.


Uniqlo is drawing upon the one and only 20-time major champion to help them give back to their loyal customers. Federer signed a 10-year deal with the company back in 2018, and has since become the face of their products, most notably the performance gamewear. Now, fans of both Federer and Uniqlo have the unique opportunity to win special gifts: items autographed by the man himself.

Federer and Uniqlo teamed up to design a limited edition t-shirt reading “Go Roger” under a geometric tennis court design. It’s available on Uniqlo’s website while supplies last, but 40 lucky winners can opt-in through an email sign up for a chance to get theirs signed by the major champion. For those who happen to be local, the Soho store has exclusive offers of their own. The first 100 customers who purchase a T-shirt in store will receive a special autographed postcard. If customers can show they’ve downloaded the Uniqlo app, even better; they’re in the running to win an autographed RF hat or an autographed gamewear jersey. Uniqlo has also urged customers to stay tuned, because more gifts are on the way.

With Federer absent from the remainder of the season, many fans are grasping at any piece of the Maestro they can get. So run, don’t walk.