US Open Fashion Watch: Venus, Djokovic and Osaka lead the style charge in New York

NEW YORK — Fashion Week may be days away, but the US Open has already turned into a runway of its own.

With the last Grand Slam of the season comes the final chance for players—and their apparel sponsors—to show off their style on and off the court. Red has emerged as this tournament’s color of choice, splashed across Nike, Lululemon, Wilson, and more in shades ranging from deep burgundy to bold scarlet.

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Players aren’t holding back either, pushing boundaries with custom looks from head to toe—from removable hairpieces to bedazzled Labubus to personalized jackets and sneakers.

The courts at the Billie Jean King National Tennis Center have also doubled as a stage for brand statements: Jack Draper debuted his new partnership with Vuori, Lacoste swapped its iconic crocodile for a goat to honor Novak Djokovic, and more surprises are still unfolding.

Here’s a look at who wore what at the 2025 US Open.

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