Style Points

Ultra-niche, ultra-luxe: 9 out-of-this-world watches seen on players at 2024 US Open

By Stephanie Livaudais Sep 04, 2024
Style Points

Wimbledon makes rare dress code exception to let players honor Diogo Jota

By Stephanie Livaudais Jul 04, 2025
Style Points

Emma Navarro raves about Mejuri jewelry in glossy Tatler magazine spread

By Baseline Staff Jul 03, 2025
Style Points

Naomi Osaka leaves the flowers at home for an all-business Wimbledon look

By Stephanie Livaudais Jul 02, 2025
Style Points

One and done: Rounding up the best Wimbledon outfits we lost in Day 2 chaos

By Stephanie Livaudais Jul 01, 2025
Style Points

Nike gifts Alexandra Eala hair tie featuring Philippines' national flower ahead of Centre Court debut

By Baseline Staff Jul 01, 2025
Style Points

Carlos Alcaraz brings back Wimbledon cardigan in Roger Federer-inspired look

By Stephanie Livaudais Jul 01, 2025
Style Points

Anastasia Pavlyuchenkova's fashion mission? More personality, more style, more sexy

By Stephanie Livaudais Jun 26, 2025
Style Points

Outfit of the Week: Coco Gauff unveils second Miu Miu x New Balance collab in Berlin

By Baseline Staff Jun 22, 2025
Style Points

Elina Svitolina co-designs Wimbledon-inspired capsule collection with Ukrainian designer Svitlana Bevza

By Baseline Staff Jun 12, 2025
Style Points

Ultra-niche, ultra-luxe: 9 out-of-this-world watches seen on players at 2024 US Open

From Jessica Pegula’s $99,000 De Bethune watch to Grigor Dimitrov’s high-tech Bianchet timepiece, these are tennis accessories on a whole new level.

ByStephanie Livaudais

Published Sep 04, 2024

The Break: Two upsets rock the US Open men's draw

NEW YORK—Tennis and timepieces: a mixed doubles match made in heaven.

What more can a luxury watch manufacturer ask for? Signing a tennis star as a global ambassador means exposure on an international tour that stops at the world’s wealthiest cities, from New York City to Dubai to Shanghai, and plays year-round.

Read More: Wilson teams up with New York Sunshine for limited-edition US Open collab

While Rolex may be the official timekeeper of the US Open, this year’s Grand Slam has had an eclectic collection of ultra-niche and extremely luxurious watches that have also been turning heads in Flushing Meadows.

From Jessica Pegula’s $99,000 watch by De Bethune to Grigor Dimitrov’s high-tech Bianchet timepiece, these are tennis accessories on a whole 'nother level.

Advertising

No. 3 seed Jessica Pegula (USA) — De Bethune

No. 3 seed Jessica Pegula (USA) — De Bethune 

© Matt Fitzgerald/De Bethune

Jessica Pegula in De Bethune

Watch: DB28 xs Purple Rain
Retail: $99,000 USD

Read More: Outfit of the Day: Jessica Pegula wasn't "wowed" by US Open cutout dress at first either

No. 14 seed Tommy Paul (USA),  No. 13 seed Emma Navarro (USA) — De Bethune

No. 14 seed Tommy Paul (USA),  No. 13 seed Emma Navarro (USA) — De Bethune

© Matt Fitzgerald/De Bethune

Advertising

Tommy Paul and Emma Navarro in De Bethune

Watch: DB28 xs Starry Seas
Retail: $90,000 USD

Former No.1 Naomi Osaka (JPN) — TAG Heuer

Former No.1 Naomi Osaka (JPN) — TAG Heuer

© Matt Fitzgerald/Tag Heuer

Naomi Osaka in TAG Heuer

Watch: Aquaracer Limited Edition Naomi Osaka
Retail: $4,050 USD

Read More: Outfit of the Day: Naomi Osaka’s ‘maximalist’ US Open kit steals the show: “Hope this isn't too much!”

Advertising

No. 5 seed Daniil Medvedev (RUS) — BOVET 1822

No. 5 seed Daniil Medvedev (RUS) — BOVET 1822

© Matt Fitzgerald/BOVET 1822

Daniil Medvedev in BOVET 1822

Watch: Récital 12
Retail: CHF 24,800 (approx. $30,000 USD)

No. 6 seed Andrey Rublev (RUS) — Bulgari

No. 6 seed Andrey Rublev (RUS) — Bulgari

© Matt Fitzgerald/Bulgari

Advertising

Andrey Rublev in Bulgari

Watch: Octo Finissimo Tourbillon Skeleton Ceramic
Retail: $27,400 USD

Read More: Andrey Rublev leads “reborn” K-Swiss back into its tennis era: “It’s only a win for me”

No. 24 seed Donna Vekic (CRO) — F.P. Journe

No. 24 seed Donna Vekic (CRO) — F.P. Journe

© Matt Fitzgerald/F.P. Journe

Donna Vekic in F.P. Journe

Watch: élégante 40
Retail: N/A

Advertising

No. 9 seed Grigor Dimitrov (BUL) — Bianchet

No. 9 seed Grigor Dimitrov (BUL) — Bianchet

© Matt Fitzgerald/Bianchet

Grigor Dimitrov in Bianchet

Watch: B1.618 Grande Date Flying Tourbillon
Retail: 65,000 CHF (approx. $76,000 USD)

No. 1 seed Jannik Sinner (ITA) — Rolex

No. 1 seed Jannik Sinner (ITA) — Rolex 

© 2024 Frey/TPN/Rolex

Advertising

Jannik Sinner in Rolex

Watch: Rolex Submariner Date
Retail: $16,150 USD

Read More: “I’m just a simple tennis player”: At US Open, Jannik Sinner insists fair treatment in anti-doping saga

No. 1 seed Iga Swiatek (POL) — Rolex

No. 1 seed Iga Swiatek (POL) — Rolex 

© 2024 Robert Prange/Rolex

Iga Swiatek in Rolex

Watch: Lady-Datejust
Retail: $30,000 USD

Suggested retail prices.