Style Points

Ultra-niche, ultra-luxe: 9 out-of-this-world watches seen on players at 2024 US Open

By Stephanie Livaudais Sep 04, 2024
Style Points

From ‘Andre Swagassi’ to ‘Billie Jean Bling’, meet Naomi Osaka’s Labubu crew

By Stephanie Livaudais Sep 04, 2025
Style Points

"Superstition" keeps Naomi Osaka in purple over rosier US Open ensemble

By David Kane Sep 04, 2025
Style Points

PHOTOS: Every outfit Venus Williams wore at the 2025 US Open

By Stephanie Livaudais Aug 30, 2025
Style Points

A Jessica Pegula superfan gets a unique item signed at the US Open—one year later

By Ed McGrogan Aug 29, 2025
Style Points

US Open Fashion Watch: Venus, Djokovic and Osaka lead the style charge in New York

By Stephanie Livaudais Aug 28, 2025
Style Points

"It must have fire": Aryna Sabalenka helps create limited-edition Wilson Blade racquet

By Jon Levey Aug 27, 2025
Style Points

Paint the town red: Coco Gauff, Naomi Osaka—and her custom Labubu—ace US Open trend

By Stephanie Livaudais Aug 27, 2025
Style Points

“An opportunity I couldn't turn down”: Jack Draper reveals how Vuori deal happened

By Stephanie Livaudais Aug 25, 2025
Style Points

"Help me!" Daria Saville asks TikTok to pick her US Open outfit

By Stephanie Livaudais Aug 21, 2025
Style Points

Ultra-niche, ultra-luxe: 9 out-of-this-world watches seen on players at 2024 US Open

From Jessica Pegula’s $99,000 De Bethune watch to Grigor Dimitrov’s high-tech Bianchet timepiece, these are tennis accessories on a whole new level.

ByStephanie Livaudais

Published Sep 04, 2024

The Break: Two upsets rock the US Open men's draw

NEW YORK—Tennis and timepieces: a mixed doubles match made in heaven.

What more can a luxury watch manufacturer ask for? Signing a tennis star as a global ambassador means exposure on an international tour that stops at the world’s wealthiest cities, from New York City to Dubai to Shanghai, and plays year-round.

Read More: Wilson teams up with New York Sunshine for limited-edition US Open collab

While Rolex may be the official timekeeper of the US Open, this year’s Grand Slam has had an eclectic collection of ultra-niche and extremely luxurious watches that have also been turning heads in Flushing Meadows.

From Jessica Pegula’s $99,000 watch by De Bethune to Grigor Dimitrov’s high-tech Bianchet timepiece, these are tennis accessories on a whole 'nother level.

Advertising

No. 3 seed Jessica Pegula (USA) — De Bethune

No. 3 seed Jessica Pegula (USA) — De Bethune 

© Matt Fitzgerald/De Bethune

Jessica Pegula in De Bethune

Watch: DB28 xs Purple Rain
Retail: $99,000 USD

Read More: Outfit of the Day: Jessica Pegula wasn't "wowed" by US Open cutout dress at first either

No. 14 seed Tommy Paul (USA),  No. 13 seed Emma Navarro (USA) — De Bethune

No. 14 seed Tommy Paul (USA),  No. 13 seed Emma Navarro (USA) — De Bethune

© Matt Fitzgerald/De Bethune

Advertising

Tommy Paul and Emma Navarro in De Bethune

Watch: DB28 xs Starry Seas
Retail: $90,000 USD

Former No.1 Naomi Osaka (JPN) — TAG Heuer

Former No.1 Naomi Osaka (JPN) — TAG Heuer

© Matt Fitzgerald/Tag Heuer

Naomi Osaka in TAG Heuer

Watch: Aquaracer Limited Edition Naomi Osaka
Retail: $4,050 USD

Read More: Outfit of the Day: Naomi Osaka’s ‘maximalist’ US Open kit steals the show: “Hope this isn't too much!”

Advertising

No. 5 seed Daniil Medvedev (RUS) — BOVET 1822

No. 5 seed Daniil Medvedev (RUS) — BOVET 1822

© Matt Fitzgerald/BOVET 1822

Daniil Medvedev in BOVET 1822

Watch: Récital 12
Retail: CHF 24,800 (approx. $30,000 USD)

No. 6 seed Andrey Rublev (RUS) — Bulgari

No. 6 seed Andrey Rublev (RUS) — Bulgari

© Matt Fitzgerald/Bulgari

Advertising

Andrey Rublev in Bulgari

Watch: Octo Finissimo Tourbillon Skeleton Ceramic
Retail: $27,400 USD

Read More: Andrey Rublev leads “reborn” K-Swiss back into its tennis era: “It’s only a win for me”

No. 24 seed Donna Vekic (CRO) — F.P. Journe

No. 24 seed Donna Vekic (CRO) — F.P. Journe

© Matt Fitzgerald/F.P. Journe

Donna Vekic in F.P. Journe

Watch: élégante 40
Retail: N/A

Advertising

No. 9 seed Grigor Dimitrov (BUL) — Bianchet

No. 9 seed Grigor Dimitrov (BUL) — Bianchet

© Matt Fitzgerald/Bianchet

Grigor Dimitrov in Bianchet

Watch: B1.618 Grande Date Flying Tourbillon
Retail: 65,000 CHF (approx. $76,000 USD)

No. 1 seed Jannik Sinner (ITA) — Rolex

No. 1 seed Jannik Sinner (ITA) — Rolex 

© 2024 Frey/TPN/Rolex

Advertising

Jannik Sinner in Rolex

Watch: Rolex Submariner Date
Retail: $16,150 USD

Read More: “I’m just a simple tennis player”: At US Open, Jannik Sinner insists fair treatment in anti-doping saga

No. 1 seed Iga Swiatek (POL) — Rolex

No. 1 seed Iga Swiatek (POL) — Rolex 

© 2024 Robert Prange/Rolex

Iga Swiatek in Rolex

Watch: Lady-Datejust
Retail: $30,000 USD

Suggested retail prices.