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WATCH: Leylah Fernandez stars in Morgan Stanley ad ahead of US Open

As Morgan Stanley becomes an official partner of the WTA tour, their new "Boundary" ad campaign, led by the 2021 finalist, ensures that tennis is for everyone.

ByLiya Davidov

Published Aug 26, 2023

WATCH: Five things to know about rising star Leylah Fernandez.

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Led by 2021 US Open finalist Leylah Fernandez, the WTA tour and Morgan Stanley are teaming up to expand tennis accessibility and foster inclusivity.

Ahead of the final major tournament of 2023, Morgan Stanley released their newest ad campaign, “Boundary”, starring player ambassador Leylah Fernandez, who finished runner-up to Emma Raducanu in her first Grand Slam final two years ago.

“As a proud player within the WTA and a brand ambassador for Morgan Stanley, I couldn’t be more excited about the possibilities to combine our collective resources and networks to further lift women up within the game of tennis and show girls that they can make their dreams a reality,” said Fernandez.

This will be Morgan Stanley’s first TV spot in partnership with the WTA since their previously announced multi-year global partnership. For tennis fans in the New York City area, keep an eye out for a 3D digital billboard at the corner of Penn Station.

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“We believe that our partnerships need to represent our core values and put purpose front and center,” said Alice Milligan, Morgan Stanley CMO. “Alongside the WTA, we’re proud to do just that and help develop the next generation of athletes and leaders on and off the court. If you can see her, you can be her.”

Speaking of seeing and believing, Fernandez also featured in Morgan Stanley’s “See It To Be It” ad, which meant to inspire young people to visualize their own success.