Just three years ago, John Isner signed an endorsement deal with a cannabidiol (CBD) company. The American was the first professional tennis player to sign a contract with a CBD business. Now, the market is saturated with trendy CBD-infused products and it's continuing to break barriers in all sports.
Los Angeles-based CBD company WeedSportis among those continuing to break the stigma of cannabis and hemp and the lingering negative connotations around it. Husband and wife duo David Wilfert and Michaelann Cohlmia started their company to display the healing powers of a plant that can be used for a lot more than just getting high.
“If you don’t use it, you lose it,” Cohlmia tells Baseline.
Whether players are looking to start a new fitness journey or just pick up a racquet again, Cohlmia just wants to keep people feeling good on the court and WeedSport is a natural toolkit to do just that.