Wimbledrip: Adidas unveils FW24 London Collection

With the tennis calendar turning the page on Roland Garros, it’s time to look ahead to Wimbledon.

When colors take a backseat to mostly whites, other features take center stage. With that said, Adidas has created apparel in its 10-piece FW24 London Collection with comfort in mind.

The seamless design found in the men’s shirts helps limit friction in busy areas, such as under the arms. Open hole areas in that part of the shirt, as well as the back and side of the body, improves ventilation in high sweat zones.

Freelift construction, which incorporates adaptive stretch in strategic locations, offers players greater range of motion.

To help players deal with summer temperatures, the garments include Aeroready and Airchill technologies for moisture-management and enhanced cooling properties.

Textured patterns and mesh layers also help optimize airflow. The raised structures on select pieces create the appearance of flowing shadows, celebrating the different shades of light on a grass court.

The collection will be worn by Adidas athletes at the summer London tournaments.

All the pieces are available at adidas.com and select tennis specialty retailers.