“I’m not sure how she likes it being on a Bills jersey,” says Anthony Alfuente, “because she’s making her own image for herself.”

Fashion Week may be days away, but the US Open has already turned into a runway of its own.

The world No. 1 is swinging the Fighter Edition, boasting a colorful and fierce cosmetic—and toting it in an equally unique bag.

The former champions treated tennis fans to a fashion doubleheader on Tuesday evening.

The world No. 5 joins a trend of players moving from big brands, like Nike and Adidas, in favor of boutique labels.

"Usually players don’t do these kinds of things, but I’m a little bit crazy!” Kostyuk said after trying Wilson's newest Ultra racquet.

From Fifth Avenue to Flushing Meadows, players have been busy on and off the court ahead of the year’s final Grand Slam.

With no clothing sponsor, the Aussie asked her 973K followers for fashion advice before her qualifying match.

There's a world of local startups and small clothing businesses outfitting tennis players outside the Top 100.

With Elena Rybakina in Yonex, Venus Williams in custom Khaite, and Taylor Townsend in her own gear, tennis style was on show in New York.

The former world No. 1 ditched the high bun for a looser style on Arthur Ashe Stadium.