Fit check: Taylor Fritz, Flavio Cobolli and co. are bringing tunnel walks to tennis

Style Points

Fit check: Taylor Fritz, Flavio Cobolli and co. are bringing tunnel walks to tennis

Check out who wore what at Hard Rock Stadium—and why Fritz says the tour’s fashion initiative needs to feel “more natural.”

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Miami, USA

"We are both each other's daddies": Coco Gauff lets loose in Miami semifinal press conference

The world No. 4 struggled to find an alternative word for the ATP's 'daddy' rule of beating an opponent three times in a row, but came up with an idea after dismissing Muchova.

Game on! Carlos Alcaraz wears Brazil shirt to Miami interview before Joao Fonseca clash
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Game on! Carlos Alcaraz wears Brazil shirt to Miami interview before Joao Fonseca clash

The world No. 1 usually makes a statement with his tennis, but this time it was his World Cup shirt that had people talking in Miami.

By Stephanie Livaudais Mar 20, 2026
‘Athlete Arrivals’ debut at Indian Wells: Can the ATP manufacture a viral fashion moment?
The Business of Tennis

‘Athlete Arrivals’ debut at Indian Wells: Can the ATP manufacture a viral fashion moment?

Inspired by NBA and F1, styled player walk-ins mark the latest step in the tour’s growing push into fashion and lifestyle content.

By Stephanie Livaudais Mar 10, 2026
From new tech to popular merch, Lululemon is bringing a "whole vibe" to the BNP Paribas Open
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From new tech to popular merch, Lululemon is bringing a "whole vibe" to the BNP Paribas Open

The tournament's new official outfitter has made a big splash in Tennis Paradise.

By TENNIS.com Mar 09, 2026
Novak Djokovic backs wearable recovery tech with new Incrediwear collaboration
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Novak Djokovic backs wearable recovery tech with new Incrediwear collaboration

The former No. 1’s new arm, knee and leg sleeves aim to promote healing through infrared and semiconductor-infused fabric.

By Stephanie Livaudais Mar 07, 2026
Naomi Osaka unleashes inner leopard with custom Nike "huntress" kit in victorious Indian Wells return
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Naomi Osaka unleashes inner leopard with custom Nike "huntress" kit in victorious Indian Wells return

The 2018 champion made her first appearance since withdrawing at the Australian Open.

By TENNIS.com Mar 07, 2026
Will Emma Raducanu debut new Uniqlo partnership at Indian Wells?
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Will Emma Raducanu debut new Uniqlo partnership at Indian Wells?

The Brit has left Nike, her apparel sponsor since the age of 15, to become the first female tennis player sponsored by the Japanese brand.

By TENNIS.com Feb 24, 2026
Frances Tiafoe forced to black out sponsor logo before Delray Beach match
The Business of Tennis

Frances Tiafoe forced to black out sponsor logo before Delray Beach match

The chair umpire delayed the start of his match against Rinky Hijikata after Tiafoe’s shirt violated ATP logo rules.

By Stephanie Livaudais Feb 18, 2026
Taylor Fritz welcomed by sea of BOSS headbands in Dallas
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Taylor Fritz welcomed by sea of BOSS headbands in Dallas

The top seed recalled the viral US Open moment as he powered into the Nexo Dallas Open quarterfinals.

By Stephanie Livaudais Feb 12, 2026
Nike Atelier crafts custom look ‘for Jannik Sinner’ during Winter Olympics
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Nike Atelier crafts custom look ‘for Jannik Sinner’ during Winter Olympics

The Italian channeled his skiing past with bespoke Nike apparel unveiled during the Milan-Cortina Games.

By Stephanie Livaudais Feb 11, 2026
Andre Agassi-inspired Air Jordan 7 ‘Tennis Day’ sneaker to release at US Open
Style Points

Andre Agassi-inspired Air Jordan 7 ‘Tennis Day’ sneaker to release at US Open

The International Tennis Hall of Famer is reportedly getting a new sneaker in celebration of one of his most iconic 'fits.

By TENNIS.com Feb 05, 2026
“Data is not steroids!” WHOOP fires back amid Australian Open wearables ban
The Business of Tennis

“Data is not steroids!” WHOOP fires back amid Australian Open wearables ban

Approved on tour but barred at Slams, the health tracker controversy exposes the sport’s complicated rulebook.

By Stephanie Livaudais Jan 28, 2026
Best Dressed Down Under: Top fashion moments from the Australian Open
Style Points

Best Dressed Down Under: Top fashion moments from the Australian Open

Jellyfish-inspired layers, luxury price tags, and meme-worthy kits lit up Melbourne.

By Stephanie Livaudais Jan 27, 2026